The Preferences of Generation Z for the Digitalisation of the Hospitality Industry

This article presents a quantitative questionnaire-based research that aims to identify Generation Z's preferences for the digitisation of the hospitality industry. Firstly, the key characteristics of Generation Z are presented, followed by a description of the research methodology used. The third part reports the results, and the last part presents the conclusions. Generation Z refers to the cohort of young individuals born between the mid-1990s and the early 2010s. The hospitality sector is highly receptive towards technological advancements and offers customers diverse opportunities to engage with robots to facilitate their holidays or business meetings.