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Content Marketing – Innovative Strategy to Keep Companies on the Market Cover

Content Marketing – Innovative Strategy to Keep Companies on the Market

Proceedings of the International Conference on Business Excellence
Volume 18 (2024): Issue 1 (June 2024)
By: David-Florin Ciocodeică,  Constantin-Daniel Pestrea and  Ștefan-Alexandru Berbece  
Open Access
|Jul 2024

Authors

David-Florin Ciocodeică

david.ciocodeica@mk.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania

Constantin-Daniel Pestrea

pestreaconstantin19@stud.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania

Ștefan-Alexandru Berbece

berbecestefan20@stud.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2024-0189 | Journal eISSN: 2558-9652
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Language: English
Page range: 2254 - 2259
Published on: Jul 3, 2024
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
content marketing,
customer satisfaction,
marketing strategy,
strategic business,
online marketing
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2024 David-Florin Ciocodeică, Constantin-Daniel Pestrea, Ștefan-Alexandru Berbece, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.

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