References
- Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. The Free Press.
- Duflo, E. & Banerjee, A. (2019). Good Economics for Hard Times. Penguin Random House.
- European, Commission. (2024, 1 26). European Commission. Retrieved from Corporate sustainability due diligence directive: https://commission.europa.eu/business-economy-euro/doing-business-eu/corporate-sustainability-due-diligence_en
- Farrow, A., Grolleau, G. & Ibanez, L. (2018). Social norms and pro-environmental behavior: A review of the evidence. Ecological Economics, 1-13.
- Kim, S. Y., Lee, J. & Kim, M. (2010). The Effects of Customer Satisfaction and Switching Barrier on Customer Loyalty in Korean Mobile Telecommunication Services. African Journal of Business Management, 599-611.
- Kumar, V. & Pansari, A. (2016). Competitive Advantage in the Age of the Customer. Journal of the Academy of Marketing Science, 1-22.
- Moorman, Zaltman, & Deshpande. (1992). Relationships between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations. Journal of Marketing Research, 314-328.
- Porter, M. E. (2006). Strategy & society: The link between competitive advantage and corporate social responsibility. Harvard Business Review, 78-92.
- Rugman, A. M., Verbeke, A. (2010). Re-conceptualizing the firm in a world of outsourcing and offshoring: The organizational and geographical relocation of high-value company functions. Academy of Management Perspectives, 6-26.
- Sen, S. & Bhattacharya, C. B. (2001). Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of Marketing Research, 225-243.