How Should a Virtual University Be Managed? A Theoretical Approach

The concept of a virtual university (VU) has grown in popularity among academics. It has been adopted by numerous traditional universities (TU) that got familiar with virtual education since spring 2020, triggered by the pandemic context. Today, university decision-makers should see VU as more than just an anchor, a mechanism to ensure the continuity of the educational process in grave conditions, or a model for distance online education through intense use of information technology (IT). This paper's research shows that a conceptual model of a virtual university (MVU) should be seen as a complex organization with a structure of roles held by people who interact in processes to provide products and services to students, researchers, and other learners in a virtual environment, supported by IT resources. The study aims to highlight management process (MP) on MVU. It analyzes and interprets the MP for an organization, followed by universities. This theoretical approach can address university's tactical management needs from the perspective of transition or adoption of MVU and understanding what it means to manage a VU. The presented way of managing VUs offers unique support for decisions of acceptance within the academic and administrative community in Romania to integrate and offer virtual education.