Beyond Trends: Promoting Sustainability through Influencer-Driven Product Endorsements
Authors
Ingrid Georgeta Apostol
Bucharest University of Economics Studies, Bucharest, Romania
Giulia-Elena Zaharia
Bucharest University of Economics Studies, Bucharest, Romania
Georgiana Elena Constantin
Bucharest University of Economics Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2024-0056 | Journal eISSN: 2558-9652
Language: English
Page range: 652 - 659
Published on: Jul 3, 2024
Published by: The Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 times per year
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© 2024 Ingrid Georgeta Apostol, Giulia-Elena Zaharia, Claudia-Maria Miu, Georgiana Elena Constantin, published by The Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.