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Beyond Trends: Promoting Sustainability through Influencer-Driven Product Endorsements Cover

Beyond Trends: Promoting Sustainability through Influencer-Driven Product Endorsements

Proceedings of the International Conference on Business Excellence
Volume 18 (2024): Issue 1 (June 2024)
By: Ingrid Georgeta Apostol,  Giulia-Elena Zaharia,  Claudia-Maria Miu and  Georgiana Elena Constantin  
Open Access
|Jul 2024

Authors

Ingrid Georgeta Apostol

ingrid.apostol@mk.ase.ro

Bucharest University of Economics Studies, Bucharest, Romania

Giulia-Elena Zaharia

giullia.zaharia@yahoo.com

Bucharest University of Economics Studies, Bucharest, Romania

Claudia-Maria Miu

claudia.miu@mk.ase.ro

Bucharest University of Economics Studies, Bucharest, Romania

Georgiana Elena Constantin

elena.constantin@mk.ase.ro

Bucharest University of Economics Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2024-0056 | Journal eISSN: 2558-9652
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Language: English
Page range: 652 - 659
Published on: Jul 3, 2024
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
marketing,
influencer,
cosmetics,
social media,
online
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2024 Ingrid Georgeta Apostol, Giulia-Elena Zaharia, Claudia-Maria Miu, Georgiana Elena Constantin, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.

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