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Meters Wide: A Failed Mediatic Annexation of Sporting Heroes During Pandemic Times? Cover

Meters Wide: A Failed Mediatic Annexation of Sporting Heroes During Pandemic Times?

Proceedings of the International Conference on Business Excellence
Volume 17 (2023): Issue 1 (July 2023)
By:
Open Access
|Jul 2023

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DOI: https://doi.org/10.2478/picbe-2023-0130 | Journal eISSN: 2558-9652
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Language: English
Page range: 1438 - 1448
Published on: Jul 14, 2023
Published by: The Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 times per year
Keywords:
parasocial interaction,
sports marketing,
sport brands,
mass-media,
tennis,
documentary
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2023 Vlad I. Roşca, Vasile-Teodor Burnar, published by The Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.

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