Customer Relationship Management, Operational Digitization, Production Optimization and Value Creation through Artificial Intelligence in e-Marketing
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Authors
Timoné Silviu Stăncioiu
Aurel Vlaicu University of Arad, Faculty of Economics, Romania
Adina Eleonora Spînu
Aurel Vlaicu University of Arad, Faculty of Economics, Romania
Cristina Maria Sanda
Aurel Vlaicu University of Arad, Faculty of Economics, Romania
Grigorie Sanda
Aurel Vlaicu University of Arad, Faculty of Economics, Romania
Vanina Adoriana Trifan
Aurel Vlaicu University of Arad, Faculty of Economics, Romania
DOI: https://doi.org/10.2478/picbe-2023-0103 | Journal eISSN: 2558-9652
Language: English
Page range: 1148 - 1157
Published on: Jul 14, 2023
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
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© 2023 Timoné Silviu Stăncioiu, Adina Eleonora Spînu, Cristina Maria Sanda, Grigorie Sanda, Vanina Adoriana Trifan, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.