Communication Strategies within the Public and Private Companies in Romania
By:
References
- Arens W.F., Weigold M.F., Arens C. (2011) – Contemporary Advertising, 13th Edition, McGraw- Hill Irwin.
- Buşu, M. (2015). Corporate Governance Codes in Romania and European Union Countries. Revista de Management Comparat Internațional, 16(1), 119-128.
- Busu, M., & Gyorgy, A. (2016). Real convergence, steps from adherence to integration. Amfiteatru Economic Journal, 18(42), 303-316.
- Busu, M. (2018). Game theory in strategic management-dynamic games. In Game theory in strategic management-dynamic games: Busu, Mihail.
- Celce-Murcia, M., Dörnyei, Z., & Thurrell, S. (1995). Communicative competence: A pedagogically motivated model with content specifications. Issues in Applied linguistics, 6(2), 5-35.
- Gherghita I., Gherghita D., Niculae T. (2006). Comunicarea organizațională și managementul situațiilor de criză, Editura Ministerului Administrației si Internelor, București, p.11
- Mohr, J., & Nevin, J. R. (1990). Communication strategies in marketing channels: A theoretical perspective. Journal of marketing, 54(4), 36-51.
- Morsing, M., & Schultz, M. (2006). Corporate social responsibility communication: stakeholder information, response and involvement strategies. Business ethics: A European review, 15(4), 323-338.
- Popa, B. M. (2019). Strategic Communication. Journal of Defense Resources Management (JoDRM), 10(2), 174-179.
- Rappaport, S. D. (2007). Lessons from online practice: new advertising models. Journal of Advertising Research, 47(2), 135-141.
- Stroh, U. (2007). An alternative postmodern approach to corporate communication strategy. The future of excellence in public relations and communication management: Challenges for the next generation, 199-220.
- Suzor, N., Dragiewicz, M., Harris, B., Gillett, R., Burgess, J., & Van Geelen, T. (2019). Human rights by design: The responsibilities of social media platforms to address gender‐based violence online. Policy & Internet, 11(1), 84-103.
- Terence, A. (2010). Integrated Marketing Communications in Advertising and Promotion. International Edition, 360.
- Todorova, G. (2015). Marketing communication mix. Trakia Journal of sciences, 13(1), 368-374.
- Tooth G. (2012). Australia’s Media Future, in the Media Report – Matt Leibmann.
DOI: https://doi.org/10.2478/picbe-2023-0037 | Journal eISSN: 2558-9652
Language: English
Page range: 380 - 387
Published on: Jul 14, 2023
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 times per year
Related subjects:
© 2023 Cristian Brancu, Oana Turcu, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.