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Circular economy: adopting new green trends in marketing for a sustainable consumer experience based on Internet of Things

Proceedings of the International Conference on Business Excellence
Volume 16 (2022): Issue 1 (August 2022)
By:
Open Access
|Aug 2022
DOI: https://doi.org/10.2478/picbe-2022-0132 | Journal eISSN: 2558-9652
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Language: English
Page range: 1447 - 1455
Published on: Aug 8, 2022
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
circular economy,
green marketing,
green IoT,
consumer experience,
sustainability,
environment protection,
green education
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2022 Raluca Constantinescu, Denisa-Roxana Muntean, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.

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