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Customer relationship management in the international context – theoretical and practical considerations

Proceedings of the International Conference on Business Excellence
Volume 16 (2022): Issue 1 (August 2022)
By:
Open Access
|Aug 2022

References

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DOI: https://doi.org/10.2478/picbe-2022-0098 | Journal eISSN: 2558-9652
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Language: English
Page range: 1060 - 1072
Published on: Aug 8, 2022
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
Customer Relationship Management,
multinational companies,
CRM dimensions,
long-term relationship,
key customers
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2022 Ioan Alexandru Rîpa, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.

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