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Modern forms of value creation in the global agri-food chain – Perspectives from the facebook ads market Cover

Modern forms of value creation in the global agri-food chain – Perspectives from the facebook ads market

Proceedings of the International Conference on Business Excellence
Volume 15 (2021): Issue 1 (December 2021)
By: Marius Constantin,  Iuliana Denisa Rădulescu,  Mile Vasić,  Jean Vasile Andrei and  Maria Pistalu  
Open Access
|Dec 2021

Authors

Marius Constantin

marius.constantin@eam.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania

Iuliana Denisa Rădulescu

dennisaradulescu@gmail.com

Bucharest University of Economic Studies, Bucharest, Romania

Mile Vasić

vasic.mile@gmail.com

European Marketing and Management Association, Banja Luka, Bosnia and Herzegovina

Jean Vasile Andrei

andrei_jeanvasile@yahoo.com

Petroleum – Gas University of Ploiesti, Ploiesti, Romania

Maria Pistalu

maria.pistalu@eam.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2021-0075 | Journal eISSN: 2558-9652
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Language: English
Page range: 811 - 823
Published on: Dec 31, 2021
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
global agri-food value chain,
value co-creation,
digital engagement,
Facebook Ads Market
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2021 Marius Constantin, Iuliana Denisa Rădulescu, Mile Vasić, Jean Vasile Andrei, Maria Pistalu, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.

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