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Exploring the impact of customer experience on customer loyalty in e-commerce Cover

Exploring the impact of customer experience on customer loyalty in e-commerce

Proceedings of the International Conference on Business Excellence
Volume 15 (2021): Issue 1 (December 2021)
By:  and    
Open Access
|Dec 2021
Authors

Authors

Ana-Maria Urdea

ana.urdea@unitbv.ro

Transilvania University, Brașov

Cristinel Petrișor Constantin

cristinel.constantin@unitbv.ro

Transilvania University, Brașov
DOI: https://doi.org/10.2478/picbe-2021-0063 | Journal eISSN: 2558-9652
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Language: English
Page range: 672 - 682
Published on: Dec 31, 2021
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
customer experience,
customer loyalty,
e-commerce,
digital marketing strategy,
marketing communication
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2021 Ana-Maria Urdea, Cristinel Petrișor Constantin, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 15 (2021): Issue 1 (December 2021)
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