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The impact of WOM on the acceptance of mobile banking Cover

The impact of WOM on the acceptance of mobile banking

Proceedings of the International Conference on Business Excellence
Volume 15 (2021): Issue 1 (December 2021)
By:
Open Access
|Dec 2021

References

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DOI: https://doi.org/10.2478/picbe-2021-0035 | Journal eISSN: 2558-9652
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Language: English
Page range: 377 - 391
Published on: Dec 31, 2021
Published by: The Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 times per year
Keywords:
WOM,
Mobile Banking,
TAM,
developing countries
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2021 Giorgi Zarnadze, Inês Veiga Pereira, published by The Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution 4.0 License.

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