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National branding strategy and its effects on business and tourism Cover

National branding strategy and its effects on business and tourism

Proceedings of the International Conference on Business Excellence
Volume 14 (2020): Issue 1 (July 2020)
By: Nicolae Al. Pop,  Cristina Andrada Baba,  Raluca Năstase Anysz and  Dragos Tohanean  
Open Access
|Jul 2020

Authors

Nicolae Al. Pop

nicolae_al_pop@yahoo.com

Bucharest University of Economic Studies, Bucharest, Romania

Cristina Andrada Baba

baba.andrada@gmail.com

Bucharest University of Economic Studies, Bucharest, Romania

Raluca Năstase Anysz

raluca.nastase.anysz@gmail.com

Bucharest University of Economic Studies, Bucharest, Romania

Dragos Tohanean

tohanean_dragos@yahoo.com

Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2020-0095 | Journal eISSN: 2558-9652
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Language: English
Page range: 1005 - 1013
Published on: Jul 27, 2020
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
branding,
nation branding,
strategy,
business model,
communication
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2020 Nicolae Al. Pop, Cristina Andrada Baba, Raluca Năstase Anysz, Dragos Tohanean, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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