National branding strategy and its effects on business and tourism
Authors
Cristina Andrada Baba
Bucharest University of Economic Studies, Bucharest, Romania
Raluca Năstase Anysz
raluca.nastase.anysz@gmail.com
Bucharest University of Economic Studies, Bucharest, Romania
Dragos Tohanean
Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2020-0095 | Journal eISSN: 2558-9652
Language: English
Page range: 1005 - 1013
Published on: Jul 27, 2020
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 times per year
Keywords:
Related subjects:
© 2020 Nicolae Al. Pop, Cristina Andrada Baba, Raluca Năstase Anysz, Dragos Tohanean, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.