The role of celebrities for the image of endorsed products
By: Adriana Opris, Corina Pelau and Laura Lazar
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DOI: https://doi.org/10.2478/picbe-2020-0080 | Journal eISSN: 2558-9652
Language: English
Page range: 838 - 846
Published online: Jul 27, 2020
Published in print: Jul 1, 2020
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
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© 2020 Adriana Opris, Corina Pelau, Laura Lazar, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.