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Open Access
|Jul 2020

Abstract

During the Second World War, Kurt Lewin was part of a wider research team commissioned by the U.S. Department of Defense to study how dietary habits of American citizens could be changed so as to avoid protein starvation due to the lengthy war efforts. Lewin’s research on food habits can be linked to his earlier studies on social fields. This paper aims to interpret Lewin’s findings on changing dietary habits by using his very own field theory approach, in order to hypothesize how the such findings can be drivers of social change, with the findings being applicable for business management settings as well. Concepts of time and space, as well as ‘simultaneity’ and ‘psychological ecology’ are brought up to discussion in order to back up the purpose of research.

Language: English
Page range: 617 - 625
Published on: Jul 27, 2020
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2020 Vlad I. Roşca, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.