The Long-Term Effectiveness of Advertising Driven Sales for E-Commerce SMEs
Authors
Marta Christina Suciu
christina.suciu@economie.ase.ro
Bucharest University of Economic Studies, Bucharest, Romania
Diana Florentina Năsulea
Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2019-0104 | Journal eISSN: 2558-9652
Language: English
Page range: 1180 - 1191
Published on: Nov 29, 2019
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
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© 2019 Marta Christina Suciu, Christian Năsulea, Diana Florentina Năsulea, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.