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The Long-Term Effectiveness of Advertising Driven Sales for E-Commerce SMEs Cover

The Long-Term Effectiveness of Advertising Driven Sales for E-Commerce SMEs

Proceedings of the International Conference on Business Excellence
Volume 13 (2019): Issue 1 (May 2019)
By: Marta Christina Suciu,  Christian Năsulea and  Diana Florentina Năsulea  
Open Access
|Nov 2019

Authors

Marta Christina Suciu

christina.suciu@economie.ase.ro

Bucharest University of Economic Studies, Bucharest, Romania

Christian Năsulea

christian@nasulea.ro

University of Bucharest, Bucharest, Romania

Diana Florentina Năsulea

diana@nasulea.ro

Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2019-0104 | Journal eISSN: 2558-9652
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Language: English
Page range: 1180 - 1191
Published on: Nov 29, 2019
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
online advertising,
e-commerce,
marketing,
online sales
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2019 Marta Christina Suciu, Christian Năsulea, Diana Florentina Năsulea, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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