Product versus Celebrity – An eye-tracking experiment for the determination of the attention-catcher in advertising
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DOI: https://doi.org/10.2478/picbe-2019-0094 | Journal eISSN: 2558-9652
Language: English
Page range: 1079 - 1086
Published on: Nov 29, 2019
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
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© 2019 Puiu Nistoreanu, Corina Pelau, Laura Lazar, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.