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New approaches to customer experience: where disruptive technological innovation meets luxury fashion Cover

New approaches to customer experience: where disruptive technological innovation meets luxury fashion

Proceedings of the International Conference on Business Excellence
Volume 13 (2019): Issue 1 (May 2019)
By:   
Open Access
|Nov 2019
Authors

Authors

Jacqueline-Nathalie Harba

jacqueline_harba@yahoo.com

Bucharest Academy of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2019-0066 | Journal eISSN: 2558-9652
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Language: English
Page range: 740 - 758
Published on: Nov 29, 2019
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
customer experience,
luxury fashion,
technological innovation,
experiential shopping,
virtual reality,
augmented reality
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2019 Jacqueline-Nathalie Harba, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 13 (2019): Issue 1 (May 2019)
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