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Ways to create an effective positioning of Romanian universities through identity, image and promotion elements

Open Access
|Nov 2019

Authors

Marius Bălăşescu

mariusbalasescu@unitbv.ro

Transilvania University, Brașov, Romania

Simona Bălăşescu

simonabalasescu@unitbv.ro

Transilvania University, Brașov, Romania
Language: English
Page range: 47 - 55
Published on: Nov 29, 2019
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2019 Marius Bălăşescu, Simona Bălăşescu, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.