Abstract
This paper presents an in-depth (in comparison to the pilot studies conducted in 2017) analysis of the offering of the Piechcin recreational dive area. The intention was to check whether the current service offering translates into customer satisfaction, and the activities undertaken on site correlate with the reasons why divers choose this place. In addition, it was established whether the proposal to introduce additional facilities for visitors to the site would translate into their return to the location. The main obstacles to the lack of frequent implementation of dives in Piechcin and infrastructural problems of the reservoir were identified. Particular attention has been paid to the competences and creativity of the organiser of this form of recreation, since personal potential is often a determinant of the success of the business (including in particular ensuring the safety of visitors).