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Uncovering Differences: A Study on Loyalty in Esports Mobile Apps by Gender Cover

Uncovering Differences: A Study on Loyalty in Esports Mobile Apps by Gender

Physical Culture and Sport. Studies and Research
Volume 104 (2024): Issue 1 (September 2024)
By: Jaime SC Amor,  Mario Alguacil,  Josep Crespo-Hervás and  Ferran Calabuig  
Open Access
|Jun 2024
DOI: https://doi.org/10.2478/pcssr-2024-0019 | Journal eISSN: 1899-4849 | Journal ISSN: 2081-2221
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Language: English
Page range: 66 - 77
Submitted on: Feb 20, 2024
Accepted on: May 6, 2024
Published on: Jun 22, 2024
Published by: Józef Piłsudski University of Physical Education in Warsaw
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
esports,
gender equality,
branding,
consumer behaviour,
sport management
Related subjects:
Cultural studies,
General cultural studies,
Business and economics,
Business management,
Industries,
Sports,
Sports and recreation,
Physical education,
Sociology of sports

© 2024 Jaime SC Amor, Mario Alguacil, Josep Crespo-Hervás, Ferran Calabuig, published by Józef Piłsudski University of Physical Education in Warsaw
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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