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How to Improve Sports Fans’ Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach Cover

How to Improve Sports Fans’ Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach

Physical Culture and Sport. Studies and Research
Volume 100 (2023): Issue 1 (September 2023)
By: ,  ,   and    
Open Access
|Jul 2023
Authors

Authors

Manuel Alonso Dos-Santos

University of Granada, Granada, Spain
Universidad Católica de la Santísima Concepción, Concepción, Chile

Mario Alguacil

mario.alguacil@uv.es

University of Valencia, Valencia, Spain

Carlos Pérez-Campos

Catholic University of Valencia, Valencia, Spain

Franklin Velasco-Vizcaíno

Universidad San Francisco de Quito, Quito, Ecuador
DOI: https://doi.org/10.2478/pcssr-2023-0019 | Journal eISSN: 1899-4849 | Journal ISSN: 2081-2221
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Language: English
Page range: 61 - 74
Submitted on: Mar 17, 2023
Accepted on: Jun 4, 2023
Published on: Jul 15, 2023
Published by: University of Physical Education in Warsaw
In partnership with: Paradigm Publishing Services
Publication frequency: Volume open
Keywords:
Sporting events,
sponsorship,
branding,
sport management,
consumer behaviour
Related subjects:
Cultural studies,
General cultural studies,
Business and economics,
Business management,
Industries,
Sports,
Sports and recreation,
Physical education,
Sociology of sports

© 2023 Manuel Alonso Dos-Santos, Mario Alguacil, Carlos Pérez-Campos, Franklin Velasco-Vizcaíno, published by University of Physical Education in Warsaw
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 100 (2023): Issue 1 (September 2023)
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