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The impact of social media on managing the image of the Polish national football team Cover

The impact of social media on managing the image of the Polish national football team

Physical Culture and Sport. Studies and Research
Volume 87 (2020): Issue 1 (September 2020)
By: Bańbuła Joanna and  Kasperek Zuzanna  
Open Access
|Jul 2020

Authors

Bańbuła Joanna

joanna.banbula@awf.edu.pl

Józef Piłsudski University of Physical Education in Warsaw, Poland

Kasperek Zuzanna

Polish National Television, Warsaw, Poland
DOI: https://doi.org/10.2478/pcssr-2020-0018 | Journal eISSN: 1899-4849 | Journal ISSN: 2081-2221
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Language: English
Page range: 46 - 55
Submitted on: Jun 29, 2019
Accepted on: May 20, 2020
Published on: Jul 6, 2020
Published by: Józef Piłsudski University of Physical Education in Warsaw
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
social media,
sports marketing,
image,
sports brand,
public relations,
football
Related subjects:
Cultural studies,
General cultural studies,
Business and economics,
Business management,
Industries,
Sports,
Sports and recreation,
Physical education,
Sociology of sports

© 2020 Bańbuła Joanna, Kasperek Zuzanna, published by Józef Piłsudski University of Physical Education in Warsaw
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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