Abstract
This article considers the cultural and social crisis facing the sporting celebrity, with specific reference to the Australian athlete in the field of swimming. In that sense, this paper argues that parallels in other political systems for ruthless, sustained success, and the loss occasioned by it to individual sports figures, should be considered. Liberal democracies can still be perpetrating systems of sporting depression and mental illness, undermining their representatives in a relentless drive for performance and medals. The problem lies in what might be best described as a sporting industrial complex, one that emerged in Australia with the professionalization of sports.