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Challenges That Make/Break the Athlete’s Quest to Become an Entrepreneur: A Qualitative Study About Fans’ Perceptions Cover

Challenges That Make/Break the Athlete’s Quest to Become an Entrepreneur: A Qualitative Study About Fans’ Perceptions

Physical Culture and Sport. Studies and Research
Volume 79 (2018): Issue 1 (September 2018)
By: Syed Ali Hasaan,  Shahid Nawaz,  Syed Javed Iqbal and  Jawaria Khalid  
Open Access
|Oct 2018
DOI: https://doi.org/10.2478/pcssr-2018-0020 | Journal eISSN: 1899-4849 | Journal ISSN: 2081-2221
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Language: English
Page range: 53 - 61
Submitted on: Feb 22, 2018
Accepted on: Apr 10, 2018
Published on: Oct 17, 2018
Published by: Józef Piłsudski University of Physical Education in Warsaw
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
athlete brand,
athlete brand extension,
human brands,
sport marketing
Related subjects:
Cultural studies,
General cultural studies,
Business and economics,
Business management,
Industries,
Sports,
Sports and recreation,
Physical education,
Sociology of sports

© 2018 Syed Ali Hasaan, Shahid Nawaz, Syed Javed Iqbal, Jawaria Khalid, published by Józef Piłsudski University of Physical Education in Warsaw
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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