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Online Political Communication Research Methods Cover

Online Political Communication Research Methods

Open Access
|Sep 2020

Abstract

The authors explored the research methods of the manifold studies on online political communication published in nine selected scientific journals over an 8-year period stretching from the beginning of 2009 to March 2017 and systematized the results into a comprehensive, methodological, “state-of-the-art” report. The main findings are that the most frequent method of researching online political communication is the quantitative or qualitative content analysis. Still, recurrent is the combination of methodological approaches, where the quantitative and qualitative techniques complement each other. Moreover, the research of political communication in general, but online especially, has become more an interdisciplinary field. Yet the collection and analysis of data from new media and social networks requires more and more advanced expert skills.

DOI: https://doi.org/10.2478/pce-2020-0019 | Journal eISSN: 2787-9038 | Journal ISSN: 1801-3422
Language: English
Page range: 433 - 454
Published on: Sep 18, 2020
Published by: Metropolitan University Prague
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2020 Olga Brunnerová, Jakub Charvát, published by Metropolitan University Prague
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.