Organizational Culture, Strategic HRM, and Brand Identity: A Psychological Integration Model in SMEs
Authors
Viktor Atanasovski
viktor.30827@student.ugd.edu.mk
Goce Delcev University, Faculty of Economics, Stip, North Macedonia
Elena Veselinova
Goce Delcev University, Faculty of Economics, Stip, North Macedonia
Tamara Jovanov Apasieva
Goce Delcev University, Faculty of Economics, Stip, North Macedonia
Language: English
Page range: 305 - 325
Submitted on: Apr 21, 2026
Accepted on: Aug 3, 2026
Published on: Aug 19, 2026
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Keywords:
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© 2026 Viktor Atanasovski, Elena Veselinova, Tamara Jovanov Apasieva, published by University of Maribor
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.