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Hotel Branding Exposed: a Content Analysis of Related Organisational Values Cover

Hotel Branding Exposed: a Content Analysis of Related Organisational Values

Open Access
|Sep 2021

Authors

Kristijan Breznik

kristijan.breznik@mfdps.si

International School of Social and Business Studies, Celje, Slovenia
College of Nursing, Celje, Slovenia

Kris Law

kris.law@deakin.edu.au

Deakin University, Faculty of Sci Eng & Built Env, School of Engineering, Geelong, Australia

Mitja Gorenak

mitja.gorenak@um.si

University of Maribor, Faculty of Tourism, Brežice, Slovenia
DOI: https://doi.org/10.2478/orga-2021-0012 | Journal eISSN: 1581-1832 | Journal ISSN: 1318-5454
Language: English
Page range: 180 - 191
Submitted on: Dec 5, 2020
|
Accepted on: Jun 10, 2021
|
Published on: Sep 6, 2021
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2021 Kristijan Breznik, Kris Law, Mitja Gorenak, published by University of Maribor
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.