Themes and main content of the sample messages
| Message 1: Introducing the concept of climate change adaptation |
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| Message 2: Heatwaves and individual adaptive strategies |
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| Message 3: Urban flooding and the city’s adaptive strategies |
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| Message 4: Future winters and expanding adaptation |
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Overview of the six focus groups
| Focus Group | Gender | Age | Education level and field | Profession | Recruitment channel | Reward |
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| Group 1 (n = 5) | Female | Mostly 25–34 years | Highly educated, mainly social and human sciences | Mostly white-collar workers | Author’s networks | Movie ticket |
| Group 2 (n = 7) | Female | Mostly 35–44 years | Highly educated, mostly commerce and admin | Mostly white-collar workers | Author’s networks | Movie ticket |
| Group 3 (n = 5) | Female | Mostly 25–34 years | Highly educated, mainly social sciences | Mostly white-collar workers | Author’s networks | Movie ticket |
| Group 4 (n = 4) | Female | Mostly 35–44 years | Upper secondary school, several fields | Various positions | Recruitment service | 30-euro gift card |
| Group 5 (n = 4) | Male | Mostly 45–54 years | Highly educated, several fields | Mostly white-collar workers | Recruitment service | 30-euro gift card |
| Group 6 (n = 5) | Male | Mostly 45–54 years | Vocational school, mostly commerce and admin | Mostly blue-collar workers | Recruitment service | 30-euro gift card |
Framework for analysing the public’s interpretations of adaptation
| Adaptation communication as a means to enhance public engagement | The main scope of inquiry based on the key insights of previous literature | The main categories for analysis and their descriptions, developed through a deductive approach | The subcategories for analysis and their descriptions, developed inductively after the first round of coding |
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| What does the public think of adaptation? (knowledge)a |
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| What does the public feel about adaptation? (emotion)a |
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| What does the public do for adaptation? (behaviour)a |
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