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Responses to climate change adaptation messages: A focus group study on the potential for public engagement with climate adaptation Cover

Responses to climate change adaptation messages: A focus group study on the potential for public engagement with climate adaptation

Open Access
|Apr 2025

Figures & Tables

Themes and main content of the sample messages

Message 1: Introducing the concept of climate change adaptation
  • Highlights the inevitable progression of climate change as the rationale for adapting

  • Emphasises the necessity for both adaptation and mitigation, without prioritising one over the other

  • Provides an abstract definition of adaptation that resembles the definition given by the IPCC

Message 2: Heatwaves and individual adaptive strategies
  • Addresses the risk posed by heatwaves, particularly to vulnerable populations

  • Presents practical and mostly accessible adaptive measures for individuals

  • Introduces a new context for familiar methods by framing them within the concept of adaptation

Message 3: Urban flooding and the city’s adaptive strategies
  • Discusses the increasing incidence of heavy rainfall and urban flooding

  • References past flooding events in the study region

  • Outlines both concrete actions taken by the city and the challenges faced in preparedness

Message 4: Future winters and expanding adaptation
  • Describes future winters in a more vivid style than in previous messages

  • Broadens the understanding of adaptation to include climate change impacts on health, and identifies new adaptive actors

  • Mentions Nature’s capacity for both adaptation and maladaptation

Overview of the six focus groups

Focus GroupGenderAgeEducation level and fieldProfessionRecruitment channelReward
Group 1 (n = 5)FemaleMostly 25–34 yearsHighly educated, mainly social and human sciencesMostly white-collar workersAuthor’s networksMovie ticket
Group 2 (n = 7)FemaleMostly 35–44 yearsHighly educated, mostly commerce and adminMostly white-collar workersAuthor’s networksMovie ticket
Group 3 (n = 5)FemaleMostly 25–34 yearsHighly educated, mainly social sciencesMostly white-collar workersAuthor’s networksMovie ticket
Group 4 (n = 4)FemaleMostly 35–44 yearsUpper secondary school, several fieldsVarious positionsRecruitment service30-euro gift card
Group 5 (n = 4)MaleMostly 45–54 yearsHighly educated, several fieldsMostly white-collar workersRecruitment service30-euro gift card
Group 6 (n = 5)MaleMostly 45–54 yearsVocational school, mostly commerce and adminMostly blue-collar workersRecruitment service30-euro gift card

Framework for analysing the public’s interpretations of adaptation

Adaptation communication as a means to enhance public engagementThe main scope of inquiry based on the key insights of previous literatureThe main categories for analysis and their descriptions, developed through a deductive approachThe subcategories for analysis and their descriptions, developed inductively after the first round of coding
What does the public think of adaptation? (knowledge)a
  • – How do people interpret the term and concept of adaptation?

  • – How do people interpret adaptation depicted in concrete terms?

  • – How do people interpret the larger sociocultural context of the messages?

  • 1. Awareness: Expressions indicating an understanding (or lack) of terminology and concepts related to adaptation.

  • 1.1. Comprehension: Statements reflecting understanding (or lack thereof) of the content of adaptation.

  • 1.2. Expansion: Expressions of ability (or inability) to expand the concept of adaptation beyond the content of the messages.

  • 1.3. Sociocultural context: Expressions of ability (or inability) to understand the messages within their broader societal, cultural, and economic context.

What does the public feel about adaptation? (emotion)a
  • – What kind of affective attitude do people have toward adaptation (e.g., opportunity–resignation)?

  • – How do people interpret the relationship between adaptation and mitigation or adaptation and climate issues in general?

  • – How do people interpret the localised climate risks?

  • 2. Affection: Expressions of evaluative feelings toward the messages or adaptation overall.b

  • 3. Experienced relationship between adaptation and mitigation or climate issues. Perceptions of the relationship between adaptation and mitigation efforts or climate issues in general.

  • 4. Local risks: Interpretations of local climate risks displayed in the messages or in general.

  • 2.1. Positive affect: Expressions where adaptation messages are interpreted to convey a constructive and/or affirmative perspective on climate change (e.g., perceived necessity, logicality).

  • 2.2. Negative affect: Expressions where adaptation messages are interpreted to convey discouragement and/or resignation.

  • 3.1. Interconnectedness: Interpretations of the complementarity relationship between adaptation and mitigation.

  • 3.2. Disparity or disconnection: Perceived tensions between adaptation messages and mitigation/broader climate action.

  • 4.1. Descriptive accounts: Declarative statements about local climate risks, based on observations or information.

  • 4.2. Reflexive accounts: Reflective accounts considering the meaning, significance, likelihood, and communication of local climate risks, including subjective interpretations and comparisons.

What does the public do for adaptation? (behaviour)a
  • Outside of the direct scope of the research; however, links to indirectly to behaviour.

  • Knowledge, emotion, and behaviour are intertwined dimensions of public engagement, supporting each other.

DOI: https://doi.org/10.2478/nor-2025-0005 | Journal eISSN: 2001-5119 | Journal ISSN: 1403-1108
Language: English
Page range: 100 - 123
Published on: Apr 25, 2025
Published by: University of Gothenburg Nordicom
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year

© 2025 Annu Perälä, published by University of Gothenburg Nordicom
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.