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Datafying citizens: Third-party trackers and data-as-payment in government infrastructure Cover

Datafying citizens: Third-party trackers and data-as-payment in government infrastructure

Open Access
|Apr 2025

Figures & Tables

Figure 1

Three-year rolling average of third-party services per site in Denmark, Norway, and Sweden, 2007–2023Comments: Data includes TPSs that occur on more than one municipal website.
Three-year rolling average of third-party services per site in Denmark, Norway, and Sweden, 2007–2023Comments: Data includes TPSs that occur on more than one municipal website.

Figure 2

Heatmap of top 25 trackers in Denmark, 2007–2023
Heatmap of top 25 trackers in Denmark, 2007–2023

Figure 3

Heatmap of top 25 trackers in Norway, 2007–2023
Heatmap of top 25 trackers in Norway, 2007–2023

Figure 4

Heatmap of top 25 trackers in Sweden, 2007–2023
Heatmap of top 25 trackers in Sweden, 2007–2023

Figure 5

Google and Facebook TPS prevalence, 2007–2023
Google and Facebook TPS prevalence, 2007–2023

Figure 6

Prevalence of TPS categories, 2010–2023
Prevalence of TPS categories, 2010–2023

Operationalisation of tracker functions on Scandinavian municipal websites

FunctionOperationalisation – cookies and scripts from companies engaged in provision of:
Advertisingplacement and targeting of web advertisements (e.g., Google Ads)
Analyticstraffic measurement and website performance optimisation (e.g., Google Analytics)
Content delivery network (CDN)hosting for bandwidth-intensive content (excluding audiovisual content) or standardised web functionalities (e.g., Akamai, Google Hosted Libraries)
Audio–video playbackhosting and delivery of audiovisual content (e.g., YouTube)
Essentialcore functionalities necessary for website operation (e.g., Cloudflare).
Extensionsextra features or integrations to websites (e.g., reCAPTCHA).
Customer interactionfeatures for user engagement and support (e.g., Zendesk).
Consentmanagement of user consent and privacy preferences (e.g., Cookiebot).
Linkservices for redirections or embedding of content, (e.g., Bit.ly)
Hostinginfrastructure for website storage and delivery (e.g., Amazon Web Services)

Top five CDNs by growth in Denmark, Norway, and Sweden, 2010–2023

DenmarkNorwaySweden
1fonts.googleapis.comcustompublish.comfonts.googleapis.com
2code.jquery.comfonts.googleapis.comcdnjs.cloudflare.com
3fonts.gstatic.comprokomcdn.nodl.episerver.net
4cdnjs.cloudflare.comcode.jquery.comuse.fontawesome.com
5cdn.jsdelivr.netvisbrosjyre.noajax.googleapis.com
DOI: https://doi.org/10.2478/nor-2025-0004 | Journal eISSN: 2001-5119 | Journal ISSN: 1403-1108
Language: English
Page range: 76 - 99
Published on: Apr 18, 2025
Published by: University of Gothenburg Nordicom
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year

© 2025 Helle Sjøvaag, Cornelia Brantner, Raul Ferrer-Conill, Michael Karlsson, Rasmus Helles, published by University of Gothenburg Nordicom
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.