Overview of media examples shown to participants
| Examples | Description of post | User | Platform |
|---|---|---|---|
| Example 1: Donation Instagram post | Post displaying the message: “Thank you for donating to UN Refugee Agency. Your donation will help displaced Afghans in need” | User hidden | |
| Example 2: Influencer Tik Tok meme | Influencer shows preference for left-wing parties in 10-second video with a comedic viral audio-track (“You Get a Cupcake”) | Norwegian reality TV star/influencer | TikTok |
| Example 3: Petition campaign video | 30-second video post in which a Sámi artist explains, in English, that mining companies are polluting fjords in northern Norway. Includes a call to sign and share a petition. | User hidden | |
| Example 4: Vaccine-sceptic meme | Cartoon-style meme depicting the year 2030 with a man receiving his twentieth Covid-19 vaccine from a doctor who says, “Just one more, trust us, we’re the government” | User hidden | |
| Example 5: Manipulated advert satire + comment thread | Manipulated image of a campaign advertisement from a political party, the post is marked humour; plus the top-20 comments attached | Users hidden | |
| Example 6: #BlackOutTuesday | Black square posted to Instagram along with “#BlackOutTuesday”, part of a popular campaign connected to the Black Lives Matter movement | David Beckham | |
| Example 7: Politician Facebook post | Facebook post with link to news story about patient neglect in hospitals, contributor claims this is due to excessive funding for foreign aid and climate policy | Leader of right-wing political party in Norway | |
| Example 8: Tweet against JK Rowling | Tweet calls for a boycott of all Harry Potter merchandise, accusing JK Rowling of hateful behaviour | User hidden | |
| Example 9: “I voted” profile frame | Facebook profile picture with “I voted MDG” (Green party) | User hidden | |
| Example 10: Ukraine profile frame | Facebook profile picture with Ukraine flag frame (Only shown to 2022 groups; 3 of 7) | User hidden |
Overview of study participants
| Group number | Participant number | Age | Gender | Region of Norway | Job or field of study | Political interest level |
|---|---|---|---|---|---|---|
| 1 | 1 | 22 | Female | Town, Mid | Undergraduate student, biotechnology | Medium |
| 2 | 24 | Male | City, East | Master’s student, management | Low | |
| 2 | 3 | 22 | Female | City, Mid | Graphic design intern | Low |
| 4 | 21 | Female | Town, Mid | Administrative assistant | Low | |
| 5 | 20 | Male | City, North | Chemical process apprentice | Medium | |
| 3 | 6 | 19 | Male | Village, Mid | Call centre employee | High |
| 7 | 23 | Female | City, North | Master’s student, media studies | High | |
| 8 | 20 | Female | Village, East | Undergraduate student, political science | High | |
| 4 | 9 | 24 | Male | Village, West | Master’s student, political science | High |
| 10 | 18 | Male | City, East | High school student | High | |
| 11 | 22 | Male | Village, South | Master’s student, physics | High | |
| 5 | 12 | 20 | Female | Town, Mid | Undergraduate student, game design | Medium |
| 13 | 20 | Male | Town, West | Undergraduate student, game design | Low | |
| 6 | 14 | 25 | Female | Town, East | Bartender | Medium |
| 15 | 20 | Female | City, East | Undergraduate student, architecture | Low | |
| 16 | 21 | Male | City, East | Undergraduate student, physics | Medium | |
| 17 | 25 | Female | Village, West | Undergraduate student, geology | Low | |
| 7 | 18 | 24 | Female | Town, North | Master’s student, organisational studies | High |
| 19 | 24 | Female | Town, North | Undergraduate student, drama | Low | |
| 20 | 23 | Male | City, West | Master’s studies, European studies | Medium |
j_nor-2024-0018_tab_002
| Area of interest |
|
| Warming up |
|
| Social media |
|
| Identity |
|
| Experiences with politics |
|
| Social media and politics |
|
| Photo-elicitation examples |
|
| Finishing up |
|
