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Active spectating in the digital public sphere: A qualitative exploration Cover

Active spectating in the digital public sphere: A qualitative exploration

Open Access
|Jun 2024

Figures & Tables

Overview of media examples shown to participants

ExamplesDescription of postUserPlatform
Example 1: Donation Instagram postPost displaying the message: “Thank you for donating to UN Refugee Agency. Your donation will help displaced Afghans in need”User hiddenInstagram
Example 2: Influencer Tik Tok memeInfluencer shows preference for left-wing parties in 10-second video with a comedic viral audio-track (“You Get a Cupcake”)Norwegian reality TV star/influencerTikTok
Example 3: Petition campaign video30-second video post in which a Sámi artist explains, in English, that mining companies are polluting fjords in northern Norway. Includes a call to sign and share a petition.User hiddenInstagram
Example 4: Vaccine-sceptic memeCartoon-style meme depicting the year 2030 with a man receiving his twentieth Covid-19 vaccine from a doctor who says, “Just one more, trust us, we’re the government”User hiddenFacebook
Example 5: Manipulated advert satire + comment threadManipulated image of a campaign advertisement from a political party, the post is marked humour; plus the top-20 comments attachedUsers hiddenReddit
Example 6: #BlackOutTuesdayBlack square posted to Instagram along with “#BlackOutTuesday”, part of a popular campaign connected to the Black Lives Matter movementDavid BeckhamInstagram
Example 7: Politician Facebook postFacebook post with link to news story about patient neglect in hospitals, contributor claims this is due to excessive funding for foreign aid and climate policyLeader of right-wing political party in NorwayFacebook
Example 8: Tweet against JK RowlingTweet calls for a boycott of all Harry Potter merchandise, accusing JK Rowling of hateful behaviourUser hiddenTwitter
Example 9: “I voted” profile frameFacebook profile picture with “I voted MDG” (Green party)User hiddenFacebook
Example 10: Ukraine profile frameFacebook profile picture with Ukraine flag frame (Only shown to 2022 groups; 3 of 7)User hiddenFacebook

Overview of study participants

Group numberParticipant numberAgeGenderRegion of NorwayJob or field of studyPolitical interest level
1122FemaleTown, MidUndergraduate student, biotechnologyMedium
224MaleCity, EastMaster’s student, managementLow
2322FemaleCity, MidGraphic design internLow
421FemaleTown, MidAdministrative assistantLow
520MaleCity, NorthChemical process apprenticeMedium
3619MaleVillage, MidCall centre employeeHigh
723FemaleCity, NorthMaster’s student, media studiesHigh
820FemaleVillage, EastUndergraduate student, political scienceHigh
4924MaleVillage, WestMaster’s student, political scienceHigh
1018MaleCity, EastHigh school studentHigh
1122MaleVillage, SouthMaster’s student, physicsHigh
51220FemaleTown, MidUndergraduate student, game designMedium
1320MaleTown, WestUndergraduate student, game designLow
61425FemaleTown, EastBartenderMedium
1520FemaleCity, EastUndergraduate student, architectureLow
1621MaleCity, EastUndergraduate student, physicsMedium
1725FemaleVillage, WestUndergraduate student, geologyLow
71824FemaleTown, NorthMaster’s student, organisational studiesHigh
1924FemaleTown, NorthUndergraduate student, dramaLow
2023MaleCity, WestMaster’s studies, European studiesMedium

j_nor-2024-0018_tab_002

Area of interest
  • Questions asked (sometimes the conversation flowed in such a way that certain questions needed not be asked)

Warming up
  • Tell us a bit about yourselves: How old are you, which city do you live in, what do you study/work with?

  • Do any of you know one another from before today? (And if so, how?)

Social media
  • Talk a little about your social media habits: What social media platforms do you use? How do you use them?

  • Have you ever posted something online and regretted it?

  • Do you think using social media has had an impact on who you are as a person?

Identity
  • Participants did a ranking task, where they ordered items in terms of how important they were for their own self-image. Items included political views, religious beliefs, gender, hobbies, talents and abilities, etc.

Experiences with politics
  • What is your relationship to news? Do you take in news (absolutely fine if not)?

  • What do you think of when you hear the word “politics”? (after discussing their takes, encourage to keep broad notion of “the political” in mind)

  • Would you say you are interested in politics? (What makes you say yes/no?)

  • How has your relationship to politics changed over time?

  • Do you ever “act political” / participate in politics?

  • Please raise your hand if you consider yourself to be (each raise-hands round was followed by discussion): “on the left side”, “on the right side”, “a feminist”, “conservative”, “a socialist”, “an activist”, “woke”

  • What does being a “good citizen” mean, to you? (and “bad” citizen?)

Social media and politics
  • Does social media play a role in your relationship to politics?

  • How often would you say you see political content on social media? And what kind of political content, from what kind of users?

  • How do you feel about people posting about politics on social media? Are there better and worse ways to do it?

  • Do you show your political views on social media? If yes, how? If no, why not?

Photo-elicitation examples
  • Moderator introduces the PPT with the following, and prompts throughout: We will show the examples in the PPT and discuss them in different ways Have you seen something like this before?

  • What is your impression?

  • E.g., How would you interpret/respond if an influencer, politician, friend, acquaintance, etc. shares this?

  • Could you “react” using any technological functions (like, save, etc.)?

Finishing up
  • Do you have anything you feel like saying that we did not come across?

  • Do you have any questions?

  • Thank you so much for your time. Please feel free to contact me anytime if there is something you would like to know or add.

DOI: https://doi.org/10.2478/nor-2024-0018 | Journal eISSN: 2001-5119 | Journal ISSN: 1403-1108
Language: English
Page range: 170 - 194
Published on: Jun 5, 2024
Published by: University of Gothenburg Nordicom
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2024 Elizabeth Solverson, published by University of Gothenburg Nordicom
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.