FIGURE 1
The importance of communication channels, 2010–2022
| Type of channel | Channel | 2010 | 2014 | 2018 | 2022 | Mean | Δ 2010–2022a |
|---|---|---|---|---|---|---|---|
| Digital media | 0.28b | 0.26 | 1.31 | 0.91 | 0.69 | 0.63 | |
| Websites | 0.32 | 0.76 | 0.02 | 0.28 | 0.34 | −0.04 | |
| YouTube | −0.06 | 0.26 | 0.02 | 0.53 | 0.19 | 0.59 | |
| n.a.c | −0.74 | 0.45 | 0.78 | 0.16 | 1.52 | ||
| Blogs | 0.44 | −0.99 | −0.12 | −0.84 | −0.38 | −1.28 | |
| 0.28b | 0.26 | −0.98 | −1.09 | −0.38 | −1.37 | ||
| SMS/MMS | −0.68 | – | −0.69 | −0.47 | −0.61 | 0.21 | |
| −1.18 | – | −1.41 | −0.97 | −1.19 | 0.21 | ||
| Other | TV political shows | 0.82 | 1.01 | 1.02 | 0.91 | 0.94 | 0.09 |
| TV news | 0.82 | 1.01 | 0.88 | 1.03 | 0.93 | 0.21 | |
| Radio news | 0.82 | 0.51 | 0.31 | 0.91 | 0.64 | 0.09 | |
| Newspapers | 0.69 | 0.88 | 0.17 | 0.16 | 0.47 | −0.53 | |
| Local newspapers | 0.57 | 0.51 | 0.42 | 0.03 | 0.38 | −0.54 | |
| Tabloids | 0.19 | 0.76 | 0.31 | −0.34 | 0.23 | −0.53 | |
| Election posters | −0.56 | 0.26 | −0.26 | 0.28 | −0.07 | 0.84 | |
| Direct marketing | −0.63 | 0.13 | 0.45 | −0.34 | −0.10 | 0.29 | |
| Election cabins | −0.31 | −0.24 | −0.26 | −0.59 | −0.35 | −0.28 | |
| Door-to-door canvassing | −0.43 | −1.24 | −0.41 | 0.16 | −0.48 | 0.59 | |
| TV entertainment | −0.68 | −1.74 | −0.69 | −0.59 | −0.93 | 0.09 | |
| Magazines | −0.68 | −1.62 | −0.69 | −0.72 | −0.93 | −0.04 |
Party representatives in the study
| Party | 2010 | 2014 | 2018 | 2022 |
|---|---|---|---|---|
| Centre | Lena Forsman (Campaign Manager) | Michael Arthursson (Party Secretary) | Michael Arthursson (Party Secretary) | Michael Arthursson (Party Secretary) |
| Christian Democrats | Lennart Sjögren (Party Secretary) | Acko Ankarberg Johansson (Party Secretary) | Acko Ankarberg Johansson (Party Secretary) | Peter Kullgren (Party Secretary) |
| Liberal | Erik Ullenhag (Party Secretary) | Anders Andrén (Communications Manager) | Maria Arnholm (Party Secretary) | Gustav Georgson (Deputy Party Secretary) |
| Green | Agneta Börjesson (Party Secretary) | Anders Wallner (Party Secretary) | Amanda Lind (Party Secretary) | Katrin Wissing (Party Secretary) |
| Moderate | Pär Henriksson (Communications Manager) | Per Nilssona (Communications Manager) | Per Rosencrantz (Communications Manager) | Martin Borgs (Deputy Party Secretary) |
| Social Democrats | Ibrahim Baylan (Party Secretary) | Nina Wadensjö (Communications Manager) | John Zanchi (Campaign Manager) | Axel Björneke (Campaign Manager) |
| Sweden Democratsb | – | Björn Söder (Party Secretary) | Richard Jomshof (Party Secretary) | Richard Jomshof (Party Secretary) |
| Left | Anki Ahlsten (Party Secretary) | Aron Etzler (Party Secretary) | Aron Etzler (Party Secretary) | Hanna Gedin (Deputy Party Secretary) |