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Class and everyday media use Cover
Open Access
|Apr 2021

Figures & Tables

Figure 1

Everyday media use in the Norwegian social space (MCA, axis 1–2)Source: Created by the authors
Everyday media use in the Norwegian social space (MCA, axis 1–2)Source: Created by the authors

Figure 2a

The space of media practices and preferences in Norway (MFA, axis 1–2)Comments: Best represented categories in axis plane (cos > 0.2) and selected social categories.Source: Created by the authors
The space of media practices and preferences in Norway (MFA, axis 1–2)Comments: Best represented categories in axis plane (cos > 0.2) and selected social categories.Source: Created by the authors

Figure 2b

The space of media practices and preferences in Norway (MFA, axis 2–4)Comments: Best represented categories in axis plane (cos > 0.2) and selected social categories.Source: Created by the authors
The space of media practices and preferences in Norway (MFA, axis 2–4)Comments: Best represented categories in axis plane (cos > 0.2) and selected social categories.Source: Created by the authors

Figure 3

Class fractions in the space of everyday media use (dimensions 2–1 & 2–4)Comments: “Low”, “Intermed”, and “High” refer to the vertical dimension of the social space in Figure 1, “cult” and “econ” refer to cultural and economic fractions, and “sym” to a balanced (symmetric) capital composition.Source: Created by the authors
Class fractions in the space of everyday media use (dimensions 2–1 & 2–4)Comments: “Low”, “Intermed”, and “High” refer to the vertical dimension of the social space in Figure 1, “cult” and “econ” refer to cultural and economic fractions, and “sym” to a balanced (symmetric) capital composition.Source: Created by the authors

Differences by class fraction for everyday use of newspaper brands (odds ratios)

Higher classes (vs lower)Cultural fractions (vs economic)
The Guardian7.52.1
Aftenposten5.11.2
Morgenbladet4.83.5
Dagens næringsliv3.70.4
bbc.co.uk3.51.4
cnn.com3.30.9
Klassekampen3.43.6
Foreign newspapers3.31.1
nrk.no1.81.2
Dagbladet1.31.1
Nettavisen0.90.6
VG0.90.8
Local newspapers0.80.9
ABCnyheter0.81.1
Buzzfeed0.82.8
Sol.no0.50.7

The pseudoseparate analyses of the overall MFA: Characteristics and selected statistics for specific brand use

VariablePseudoseparate axesAbsolute contribution to global axes(bold = above average)Correlation with global axes(bold = >.30)
12341234
Use of channels, publications, and net sites (56)(RV total MFA = .63)Streaming services vs traditional TV (e.g., cable)16.14.214.122.3−0.59−0.250.430.46
Many vs fewer brands4.29.57.65.60.390.490.410.30
News and culture in traditional media vs social media, streaming, & cable TV3.99.47.60.3−0.390.50−0.420.07

Differences by class fraction for everyday use of newspaper categories (odds ratios)

Higher classes (vs lower)Cultural fractions (vs economic)
Foreign news2.81.1
Culture reviews2.82.0
Commerce2.60.3
Debate columns2.51.2
National politics2.40.9
National news2.00.8
Local politics1.40.8
Lifestyle1.41.6
Sport1.10.5
Local news0.80.7
Celebrities0.71.7

The pseudoseparate analyses of the overall MFA: Characteristics and selected statistics for general media platforms and technologies

VariablePseudoseparate axesAbsolute contribution to global axes(bold = above average)Correlation with global axes(bold = >.30)
12341234
Everyday use of media platforms (17)(RV total MFA = .58)Use of traditional platforms (linear and physical) vs digital platforms33.10.40.10.00.85−0.08−0.030.01
Use of TV series, movies, & social media vs not.1.12.322.44.60.170.210.600.23

The pseudoseparate analyses of the overall MFA: Characteristics and selected statistics for interest in television programmes

VariablePseudoseparate axesAbsolute contribution to global axes(bold = above average)Correlation with global axes(bold = >.30)
12341234
Interest in TV programmes (42)(RV total MFA = .66)Higher vs lower interest for Norwegian prime time programming26.10.03.420.20.750.02−0.210.44
Interest in fewer vs more programmes from list5.47.723.58.30.360.360.58−0.30
Interest in debate/news vs light entertainment, talk, & reality shows0.826.59.12.60.15−0.720.39−0.18

Differences by class fraction for everyday use of television brands (odds ratios)

Higher classes (vs lower)Cultural fractions (vs economic)
CNN1.90.7
Netflix1.70.8
tv.nrk.no1.61.2
NRK11.40.8
Youtube1.00.9
Travel Channel1.00.5
TV2 Livsstil0.81.6
TV20.70.5
Discovery0.70.5
TV Norge0.60.7
TV 30.60.6
TV2 Zebra0.50.6

The pseudoseparate analyses of the overall MFA: Characteristics and selected statistics for interest in news categories in newspapers

VariablePseudoseparate axesAbsolute contribution to global axes (bold = above average)Correlation with global axes (bold = >.30)
12341234
Interest in news categories (23)(RV total MFA = .49)Higher vs lower interest for foreign news, politics, commerce, high culture, & debate3.234.12.10.6−0.260.720.17−0.08
Higher vs lower interest in lifestyle content and popular culture1.10.52.221.80.21−0.120.23−0.63

Differences by class fraction for everyday use of radio brands (odds ratios)

Higher classes (vs lower)Cultural fractions (vs economic)
NRK Alltid nyheter3.80.9
NRK P22.71.2
NRK P132.10.6
Foreign radio1.70.9
NRK P31.60.7
NRK P11.40.8
Local radio0.80.8
P40.70.6
Radio Norge0.60.6

Differences by class fraction for everyday use of television programmes (odds ratios)

Higher classes (vs lower)Cultural fractions (vs economic)
Dagsnytt 182.41.3
House of Cards2.10.9
Skam1.91.2
Dagsrevyen1.41.2
Nytt på Nytt1.31.3
Skavlan0.91.2
Top Gear0.90.4
Stjernekamp0.81.1
TV2 News0.70.8
Tid for hjem0.70.8
Der ingen skulle tru0.71.0
District news0.61.0
Paradise Hotel0.41.3
Farmen0.40.9

Indicators used to construct the Norwegian social space (categories and contributions)

Number of categoriesContribution to axis 1Contribution to axis 2
Cultural resources in the parental home410.910.0
Education level510.923.8
Father's education level510.113.0
Field of education38.18.5
Cultural capital (total)1740.055.3

Gross household income78.714.3
Bank savings79.04.7
Value of home68.510.7
Economic capital (total)2026.229.7

Type of occupation76.310.9
Sector of occupation36.34.1
Occupation (total)1012.615.0

Differences by class fraction for everyday use of media and technology (odds ratios)

Higher classes (vs lower)Cultural fractions (vs economic)
Newspaper (net)2.10.7
Newspaper (paper)1.80.9
Radio (stream/podc.)1.70.7
Literature1.72.2
TV (streamed)1.40.9
Radio (direct)1.40.7
Social media1.11.2
TV (direct)0.90.8
Computer games0.80.8
TV series0.61.5
Movies0.50.8
DOI: https://doi.org/10.2478/nor-2021-0030 | Journal eISSN: 2001-5119 | Journal ISSN: 1403-1108
Language: English
Page range: 129 - 149
Published on: Apr 7, 2021
Published by: University of Gothenburg Nordicom
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2021 Jan Fredrik Hovden, Lennart Rosenlund, published by University of Gothenburg Nordicom
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.