Table 1
Indicators used to construct the Norwegian social space (categories and contributions)
| Number of categories | Contribution to axis 1 | Contribution to axis 2 | |
|---|---|---|---|
| Cultural resources in the parental home | 4 | 10.9 | 10.0 |
| Education level | 5 | 10.9 | 23.8 |
| Father's education level | 5 | 10.1 | 13.0 |
| Field of education | 3 | 8.1 | 8.5 |
| Cultural capital (total) | 17 | 40.0 | 55.3 |
| Gross household income | 7 | 8.7 | 14.3 |
| Bank savings | 7 | 9.0 | 4.7 |
| Value of home | 6 | 8.5 | 10.7 |
| Economic capital (total) | 20 | 26.2 | 29.7 |
| Type of occupation | 7 | 6.3 | 10.9 |
| Sector of occupation | 3 | 6.3 | 4.1 |
| Occupation (total) | 10 | 12.6 | 15.0 |
Figure 1
Everyday media use in the Norwegian social space (MCA, axis 1–2)
Source: Created by the authors
Table 2a
The pseudoseparate analyses of the overall MFA: Characteristics and selected statistics for general media platforms and technologies
| Variable | Pseudoseparate axes | Absolute contribution to global axes (bold = above average) | Correlation with global axes (bold = >.30) | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 1 | 2 | 3 | 4 | ||
| Everyday use of media platforms (17) (RV total MFA = .58) | Use of traditional platforms (linear and physical) vs digital platforms | 33.1 | 0.4 | 0.1 | 0.0 | 0.85 | −0.08 | −0.03 | 0.01 |
| Use of TV series, movies, & social media vs not. | 1.1 | 2.3 | 22.4 | 4.6 | 0.17 | 0.21 | 0.60 | 0.23 | |
Table 2b
The pseudoseparate analyses of the overall MFA: Characteristics and selected statistics for specific brand use
| Variable | Pseudoseparate axes | Absolute contribution to global axes (bold = above average) | Correlation with global axes (bold = >.30) | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 1 | 2 | 3 | 4 | ||
| Use of channels, publications, and net sites (56) (RV total MFA = .63) | Streaming services vs traditional TV (e.g., cable) | 16.1 | 4.2 | 14.1 | 22.3 | −0.59 | −0.25 | 0.43 | 0.46 |
| Many vs fewer brands | 4.2 | 9.5 | 7.6 | 5.6 | 0.39 | 0.49 | 0.41 | 0.30 | |
| News and culture in traditional media vs social media, streaming, & cable TV | 3.9 | 9.4 | 7.6 | 0.3 | −0.39 | 0.50 | −0.42 | 0.07 | |
Table 2c
The pseudoseparate analyses of the overall MFA: Characteristics and selected statistics for interest in news categories in newspapers
| Variable | Pseudoseparate axes | Absolute contribution to global axes (bold = above average) | Correlation with global axes (bold = >.30) | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 1 | 2 | 3 | 4 | ||
| Interest in news categories (23) (RV total MFA = .49) | Higher vs lower interest for foreign news, politics, commerce, high culture, & debate | 3.2 | 34.1 | 2.1 | 0.6 | −0.26 | 0.72 | 0.17 | −0.08 |
| Higher vs lower interest in lifestyle content and popular culture | 1.1 | 0.5 | 2.2 | 21.8 | 0.21 | −0.12 | 0.23 | −0.63 | |
Table 2d
The pseudoseparate analyses of the overall MFA: Characteristics and selected statistics for interest in television programmes
| Variable | Pseudoseparate axes | Absolute contribution to global axes (bold = above average) | Correlation with global axes (bold = >.30) | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 1 | 2 | 3 | 4 | ||
| Interest in TV programmes (42) (RV total MFA = .66) | Higher vs lower interest for Norwegian prime time programming | 26.1 | 0.0 | 3.4 | 20.2 | 0.75 | 0.02 | −0.21 | 0.44 |
| Interest in fewer vs more programmes from list | 5.4 | 7.7 | 23.5 | 8.3 | 0.36 | 0.36 | 0.58 | −0.30 | |
| Interest in debate/news vs light entertainment, talk, & reality shows | 0.8 | 26.5 | 9.1 | 2.6 | 0.15 | −0.72 | 0.39 | −0.18 | |
[i] Comments: Absolute contribution shows the share of the global axis determined by oppositions on the selected pseudoseparate axis. Correlations suggest general alignment between the latter axis and the global axes (0 = no correlation, 1 = perfect correlation). RV is a general measure of the alignment between the axes of the partial analysis and the global analysis (1 = perfect). Note that while the top five axes for each group were used to construct the global space (the full MFA), only the significant axes are shown here.
Figure 2a
The space of media practices and preferences in Norway (MFA, axis 1–2)
Comments: Best represented categories in axis plane (cos > 0.2) and selected social categories.
Source: Created by the authors
Figure 2b
The space of media practices and preferences in Norway (MFA, axis 2–4)
Comments: Best represented categories in axis plane (cos > 0.2) and selected social categories.
Source: Created by the authors
Figure 3
Class fractions in the space of everyday media use (dimensions 2–1 & 2–4)
Comments: “Low”, “Intermed”, and “High” refer to the vertical dimension of the social space in Figure 1, “cult” and “econ” refer to cultural and economic fractions, and “sym” to a balanced (symmetric) capital composition.
Source: Created by the authors
Table A1
Differences by class fraction for everyday use of television programmes (odds ratios)
| Higher classes (vs lower) | Cultural fractions (vs economic) | |
|---|---|---|
| Dagsnytt 18 | 2.4 | 1.3 |
| House of Cards | 2.1 | 0.9 |
| Skam | 1.9 | 1.2 |
| Dagsrevyen | 1.4 | 1.2 |
| Nytt på Nytt | 1.3 | 1.3 |
| Skavlan | 0.9 | 1.2 |
| Top Gear | 0.9 | 0.4 |
| Stjernekamp | 0.8 | 1.1 |
| TV2 News | 0.7 | 0.8 |
| Tid for hjem | 0.7 | 0.8 |
| Der ingen skulle tru | 0.7 | 1.0 |
| District news | 0.6 | 1.0 |
| Paradise Hotel | 0.4 | 1.3 |
| Farmen | 0.4 | 0.9 |
[i] Comments: Odds ratios (OR) following logistic regression with control for age. OR is the probability that an event for one group is true versus being true for another group, where 1 = no difference, 2 = double, 0.5 = half, etc.
Table A2
Differences by class fraction for everyday use of newspaper brands (odds ratios)
| Higher classes (vs lower) | Cultural fractions (vs economic) | |
|---|---|---|
| The Guardian | 7.5 | 2.1 |
| Aftenposten | 5.1 | 1.2 |
| Morgenbladet | 4.8 | 3.5 |
| Dagens næringsliv | 3.7 | 0.4 |
| bbc.co.uk | 3.5 | 1.4 |
| cnn.com | 3.3 | 0.9 |
| Klassekampen | 3.4 | 3.6 |
| Foreign newspapers | 3.3 | 1.1 |
| nrk.no | 1.8 | 1.2 |
| Dagbladet | 1.3 | 1.1 |
| Nettavisen | 0.9 | 0.6 |
| VG | 0.9 | 0.8 |
| Local newspapers | 0.8 | 0.9 |
| ABCnyheter | 0.8 | 1.1 |
| Buzzfeed | 0.8 | 2.8 |
| Sol.no | 0.5 | 0.7 |
[i] Comments: Odds ratios (OR) following logistic regression with control for age. OR is the probability that an event for one group is true versus being true for another group, where 1 = no difference, 2 = double, 0.5 = half, etc.
Table A3
Differences by class fraction for everyday use of newspaper categories (odds ratios)
| Higher classes (vs lower) | Cultural fractions (vs economic) | |
|---|---|---|
| Foreign news | 2.8 | 1.1 |
| Culture reviews | 2.8 | 2.0 |
| Commerce | 2.6 | 0.3 |
| Debate columns | 2.5 | 1.2 |
| National politics | 2.4 | 0.9 |
| National news | 2.0 | 0.8 |
| Local politics | 1.4 | 0.8 |
| Lifestyle | 1.4 | 1.6 |
| Sport | 1.1 | 0.5 |
| Local news | 0.8 | 0.7 |
| Celebrities | 0.7 | 1.7 |
[i] Comments: Odds ratios (OR) following logistic regression with control for age. OR is the probability that an event for one group is true versus being true for another group, where 1 = no difference, 2 = double, 0.5 = half, etc.
Table A4
Differences by class fraction for everyday use of television brands (odds ratios)
| Higher classes (vs lower) | Cultural fractions (vs economic) | |
|---|---|---|
| CNN | 1.9 | 0.7 |
| Netflix | 1.7 | 0.8 |
| tv.nrk.no | 1.6 | 1.2 |
| NRK1 | 1.4 | 0.8 |
| Youtube | 1.0 | 0.9 |
| Travel Channel | 1.0 | 0.5 |
| TV2 Livsstil | 0.8 | 1.6 |
| TV2 | 0.7 | 0.5 |
| Discovery | 0.7 | 0.5 |
| TV Norge | 0.6 | 0.7 |
| TV 3 | 0.6 | 0.6 |
| TV2 Zebra | 0.5 | 0.6 |
[i] Comments: Odds ratios (OR) following logistic regression with control for age. OR is the probability that an event for one group is true versus being true for another group, where 1 = no difference, 2 = double, 0.5 = half, etc.
Table A5
Differences by class fraction for everyday use of radio brands (odds ratios)
| Higher classes (vs lower) | Cultural fractions (vs economic) | |
|---|---|---|
| NRK Alltid nyheter | 3.8 | 0.9 |
| NRK P2 | 2.7 | 1.2 |
| NRK P13 | 2.1 | 0.6 |
| Foreign radio | 1.7 | 0.9 |
| NRK P3 | 1.6 | 0.7 |
| NRK P1 | 1.4 | 0.8 |
| Local radio | 0.8 | 0.8 |
| P4 | 0.7 | 0.6 |
| Radio Norge | 0.6 | 0.6 |
[i] Comments: Odds ratios (OR) following logistic regression with control for age. OR is the probability that an event for one group is true versus being true for another group, where 1 = no difference, 2 = double, 0.5 = half, etc.
Table A6
Differences by class fraction for everyday use of media and technology (odds ratios)
| Higher classes (vs lower) | Cultural fractions (vs economic) | |
|---|---|---|
| Newspaper (net) | 2.1 | 0.7 |
| Newspaper (paper) | 1.8 | 0.9 |
| Radio (stream/podc.) | 1.7 | 0.7 |
| Literature | 1.7 | 2.2 |
| TV (streamed) | 1.4 | 0.9 |
| Radio (direct) | 1.4 | 0.7 |
| Social media | 1.1 | 1.2 |
| TV (direct) | 0.9 | 0.8 |
| Computer games | 0.8 | 0.8 |
| TV series | 0.6 | 1.5 |
| Movies | 0.5 | 0.8 |
[i] Comments: Odds ratios (OR) following logistic regression with control for age. OR is the probability that an event for one group is true versus being true for another group, where 1 = no difference, 2 = double, 0.5 = half, etc.