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News consumption patterns in Iceland Cover

News consumption patterns in Iceland

Open Access
|Mar 2021

Figures & Tables

Use of platforms to access news in the previous week, by country (per cent)

IcelandDenmarkFinlandNorwaySwedenRDNR*
Television77.071.673.468.569.573.2
Online news74.470.582.075.877.567.8
Social media66.454.446.755.053.857.0
Print newspaper56.925.647.436.538.939.5

Use of platforms as main source to access news, by country (per cent)

IcelandDenmarkFinlandNorwaySwedenRDNR*
Television28.143.936.639.233.244.8
Online news47.936.842.743.344.929.3
Social media13.911.78.711.811.616.8
Print newspaper10.17.612.15.710.39.2

Use of platforms as a main source of news access, by age

Mean ageConf. lowConf. high
Television61.2759.5463.00
Online news45.0643.7546.37
Social media42.9240.4845.35
Print newspaper59.2756.4062.15

People accessing news several times a day, by country

Percentage
Iceland87
Denmark68
Finland77
Norway72
Sweden85
RDNR (Nordic excl.)65

Average age difference between users of platforms as main sources of news access

Mean differenceConf. lowConf. highp-value
Printed newspaper–Online news14.2110.0718.350
Television–Online news16.2013.3619.050
Printed newspaper–Social media−16.35−21.29−11.410
Television–Social media18.3514.4322.270

Frequency of news access by interest, age, and gender (per cent)

FrequentlySeldomp-value
Interest in news < .001
  extremely/very interested7127
  somewhat interested2648
  limited/no interest325
Age (mean (SD)) = .132
Gender (2)* < .001

Impact of news interest, age, and gender on news access

EstimateConf. lowConf. highp-value
(Intercept)3.7202.9374.542.000
Somewhat interested−1.474−1.913−1.048.000
Limited/no interest−3.012−3.615−2.423.000
Age (mean (SD))0.0060.0180.006.316
Gender (2)*0.838−1.2660.427.000

Participation in news, by country (per cent)

IcelandDenmarkFinlandNorwaySwedenRDNR*
Talk with friends & colleagues about a news story (face to face)614839444936
Talk online with friends & colleagues about a news story (e.g., by e-mail, social media, or instant messenger)251615181418
Share a news story via social network (e.g., Facebook or Twitter)232018212227
Vote in an online poll via a news site or social network181112151418
Rate, like, or favourite a news story121915101121
Comment on a news story in a social network (e.g., Facebook or Twitter)71113161820
Post or send a news-related picture or video to a social network site or news website6667711
Share a news story via e-mail5668713
Take part in a campaign or group based around a news subject524556
Comment on a news story on a news website4578710
Write a blog on a news or political issue111213
None of these233236323127

Individual factors influencing news interest

EstimateConf. lowConf. highp-value
(Intercept)−0.438−1.6050.758.465
Age0.0420.0240.061.000
Tables0.698−0.1071.463.079
Tertiary education1.3130.4082.196.004
Gender (2)*−0.172−0.8080.449.590
Medium income0.616−0.0841.310.082
High income0.493−0.4511.489.315
DOI: https://doi.org/10.2478/nor-2021-0019 | Journal eISSN: 2001-5119 | Journal ISSN: 1403-1108
Language: English
Page range: 87 - 101
Published on: Mar 26, 2021
Published by: University of Gothenburg Nordicom
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2021 Valgerður Jóhannsdóttir, published by University of Gothenburg Nordicom
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.