Hyperlocals in the study
| Hyperlocal year in parenthesis) (founding | Location | Form of enterprise | Organisation | Revenues, 2016 (1,000 SEK) | Unique comparable) web visitors (not | Entrepreneur's sional background profes- |
|---|---|---|---|---|---|---|
| NyheterSTO (2008) | Commuting municipality near large city + commuting municipalities near small town (3 municipalities in total) | Private company | Home-based: single- person operation | <300 | 6,000/day | Self-taught freelance journalist |
| Bättre stadsdel (2014) | Large city (district) | Limited company | Office: owner + 1 employee + freelancers | <500 | 15,000/week | Formerly employed but not trained journalist, project manager |
| Märsta.nu (2008) | Commuting municipality near large city | Limited company | Home-based: entrepreneur + 3 freelancers | < 1,000 | 20,000/week | Studies in media and communications |
| Frilagt.se (2015) | Small town | Private company | Home-based: single- person operation + citizen journalists and network | <200 | 1,100/day | Trained and experienced journalist |
| Sävsjöappen(2014) | Commuting municipalities near small town | Limited company | Office: 2 partners + 1 employed journalist | < 1,000 | 4,000/week | Self-employed digital ad salesman |
| Dagens Vimmerby (2015) | Rural municipality | Limited company | Home-based: 3 partners | < 1,000 | 24,000/week | Formerly employed but not trained journalist |
| Sveg.se (2001) | Rural municipality with tourism industry | Limited company | Office: 2 partners + freelance journalists | < 1,000 | 10,000/week | Web developer |
| Jmini.se (now Jkpgnews.se) (2012) | Medium-sized town | Limited company | Office: entrepreneur + 4 employees (some part-time) | < 5,000 | 55,000/week | Communicator, entrepreneur, digital manager |
Frequency, content (number of articles per subject) and ads
| Site and company | Time span 20 updates | Local politics | Crime and accidents | Local events | Local business | Local culture | Local sports | Lifestyle (food, interior design) | Not local | Other | Visible ads on landing page | Comments |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NyheterSTO | 3 days | 1 | 12 | 1 | 1 | 1 | 1 | 0 | 0 | 3 | 18 | 13 partners, plus 6 advertisers, but also several links to other sites |
| Bättre stadsdel | 5 days | 7 | 7 | 4 | 1 | 0 | 0 | 0 | 0 | 1 | 10 | |
| Märsta.nu | 4 days | 1 | 6 | 2 | 2 | 0 | 8 | 0 | 0 | 1 | 20 | |
| Frilagt.se | 16 days | 15 | 2 | 0 | 0 | 0 | 1 | 0 | 0 | 2 | 1 | Measured in January, lowest month |
| Sävsjöappen | 4 days | 1 | 5 | 8 | 4 | 0 | 1 | 0 | 0 | 1 | * | *Smartphone application with ads and partnered content |
| Dagens Vimmerby AB | 1.5 days | 3 | 2 | 1 | 4 | 1 | 6 | 0 | 2 | 1 | 9 | |
| Sveg.se | 10 days | 3 | 3 | 3 | 4 | 1 | 5 | 0 | 0 | 1 | 66 | 18 bigger ads, 18 logotypes, plusembedded content from advertisers plus buy and sell |
| Jmini.se | 1 day | 1 | 7 | 1 | 8 | 1 | 1 | 0 | 0 | 1 | 13 |