“Media Micro-Generations”: How New Technologies Change Our Media Morality Cover

“Media Micro-Generations”: How New Technologies Change Our Media Morality

Nordicom Review

Volume 39 (2018): Issue 2 (December 2018)

By: Stina Bengtsson and Bengt Johansson

Open Access

|Dec 2018

Figures & Tables

Digital media morality by age groups (mean score)Comments: The dependent variable is a composite index of seven questions regarding different aspects of media morality and digital media use. The items were posed as proposals, where the respondents were requested to agree or disagree with four alternatives (1=agree totally, 2=partly, 3=hardly, 4=not at all). Thus, higher scores indicate more disapproving attitudes than lower scores. Age was measured by using the year of birth that the respondent provided, and missing data were completed by information from the register data in the sample frame. The independent variable was merged into groups of five-year intervals.Source: The National SOM-Survey 2014.

Media morality related to age cohorts. Share of respondents who disagree (per cent)Comments: The independent variable is the year when members of the age cohort entered their formative years (i.e. reached the age of 15). The wording of the questions for the dependent variables was: “To what extent would you consider the following behaviour to be acceptable:” “To tag or check in other persons on social media without permission”; “to talk about your private life on the mobile phone so that other people can hear you” and “to improve pictures of yourself before posting them on social media”. The items were posed as proposals, where the respondents were requested to agree or disagree with four alternatives (agree totally=1, partly=2, hardly=3, not at all=4). In the analysis, the four alternatives were merged into two categories (agree/disagree).Source: The National SOM-Survey 2014.

Mobile phone accessibility in household (per cent)

	1995	1996	1997	1998	1999	2000	2001	2002	2003	2004	2005
Yes	36	46	57	65	76	74	79	89	90	85	94
No	64	54	43	35	24	26	21	11	10	15	6

Sum	100	100	100	100	100	100	100	100	100	100	100
N	1,756	1,752	1,719	3,536	3,426	3,462	3,527	3,553	3,618	3,562	3,464

Computer accessibility in household (per cent)

	1986	1987	1988	1989	1990	1991	1992	1993	1994
Yes	7	9	14	13	15	15	14	20	23
No	93	91	86	87	85	85	86	80	77

Sum	100	100	100	100	100	100	100	100	100
N	1,591	1,640	1,619	1,568	1,486	1,526	1,838	1,847	1,696

Social media use on the mobile phone (per cent)

Entering formative years	<4 times each day	>4 times each day	Sum	N
2010–2013	74	26	100	57
2005–2009	68	32	100	89
2000–2004	46	54	100	94
1995–1999	53	47	100	113
1990–1994	46	54	100	111
1985–1989	29	71	100	122
1980–1984	31	69	100	143
1975–1979	15	85	100	143
1970–1974	7	93	100	140
1965–1969	7	93	100	166
1960–1964	6	94	100	220
1955–1959	2	98	100	146
1950–1954	0	100	100	97
1945–1949	0	100	100	64

DOI: https://doi.org/10.2478/nor-2018-0014 | Journal eISSN: 2001-5119 | Journal ISSN: 1403-1108

Journal RSS Feed

Language: English

Page range: 95 - 110

Published on: Dec 31, 2018

Published by: University of Gothenburg Nordicom

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

media micro-generation,

media technology,

manners of politeness,

Related subjects:

Social sciences,

Communication science,

Public and political communication,

Mass communication

© 2018 Stina Bengtsson, Bengt Johansson, published by University of Gothenburg Nordicom
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Previous article Volume 39 (2018): Issue 2 (December 2018)Next article