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More Than Words?: A Test of the Effect of Emotionally Charged Photographs Cover

More Than Words?: A Test of the Effect of Emotionally Charged Photographs

Nordicom Review
Volume 39 (2018): Issue 2 (December 2018)
By: Thomas Olesen  
Open Access
|Dec 2018

Figures & Tables

Figure 1

Pre-test prioritisation of the six photographs (per cent)Comment: The number of respondents in the pre-test was 252.
Pre-test prioritisation of the six photographs (per cent)Comment: The number of respondents in the pre-test was 252.

Figure 2

Emotional impact from the photograph chosen in the pre-test (per cent)Comments: The figure shows to what degree the respondents say they were affected by the photograph they had chosen in the first round (1 = ‘not at all’; 10 = ‘very much’). The number of respondents was 252.
Emotional impact from the photograph chosen in the pre-test (per cent)Comments: The figure shows to what degree the respondents say they were affected by the photograph they had chosen in the first round (1 = ‘not at all’; 10 = ‘very much’). The number of respondents was 252.

Figure 3

A comparison of the four conditions (per cent)Comments: Condition 1 = strong text with photograph; Condition 2 = strong text without photograph; Condition 3 = weak text with photograph; Condition 4 = weak text without photograph. The total number of respondents was 4,083 (Condition 1 = 1,004 respondents; Condition 2 = 1,024; Condition 3 = 1,025; Condition 4 = 1,030).
A comparison of the four conditions (per cent)Comments: Condition 1 = strong text with photograph; Condition 2 = strong text without photograph; Condition 3 = weak text with photograph; Condition 4 = weak text without photograph. The total number of respondents was 4,083 (Condition 1 = 1,004 respondents; Condition 2 = 1,024; Condition 3 = 1,025; Condition 4 = 1,030).

Figure 4

Developments in the Danish debate, August-December 2015 (number of articles)Comments: The search covered all published material in all national and regional newspapers, as well as press agency material. Database: Infomedia.
Developments in the Danish debate, August-December 2015 (number of articles)Comments: The search covered all published material in all national and regional newspapers, as well as press agency material. Database: Infomedia.

Figure 5

Explanatory model
Explanatory model

Photograph categories in the pre-test survey

Only childrenOnly adultsMixed
Low suffering/conflictPhoto 1. Two children in a refugee camp looking at cameraPhoto 3. Refugees sitting on the ground in a waiting linePhoto 5. A group of refugees walking
High suffering/conflictPhoto 2. Two crying children held back by authority figurePhoto 4. Refugees in open water struggling to swim ashorePhoto 6. Crying father with children after disembarking boat
DOI: https://doi.org/10.2478/nor-2018-0010 | Journal eISSN: 2001-5119 | Journal ISSN: 1403-1108
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Language: English
Page range: 35 - 48
Published on: Dec 31, 2018
Published by: University of Gothenburg Nordicom
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
political activism,
photographs,
visual framing,
refugee crisis,
experiments
Related subjects:
Social sciences,
Communication science,
Public and political communication,
Mass communication

© 2018 Thomas Olesen, published by University of Gothenburg Nordicom
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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