Table 1
The Surveys
| Year | 2005 | 2007 | 2009 | 2011 | 2013 |
|---|---|---|---|---|---|
| Month | April | March | November | April | April |
| N | 200 | 240 | 216 | 229 | 212 |
| Response Rate | 68% | 70% | 65% | 59% | 60% |
Figure 1
Opportunities and Threats
Note: 1 = totally disagree. 6 = totally agree. Visualization of results presented in Table 2, 3, 4, and 5.
Table 2
The Use of Internet Represents a Threat to the Newspaper Industry.
| Year | 2005 | 2007 | 2009 | 2011 | 2013 |
|---|---|---|---|---|---|
| Mean | 3.01 | 2.87 | 3.01 | 3.13 | 2.94 |
| STD | 1.363 | 1.305 | 1.470 | 1.363 | 1.578 |
| N | 198 | 237 | 214 | 213 | 189 |
[i] Note: 1 = totally disagree. 6 = totally agree. Mean difference between 2007 and 2011 is significant at the .05 level.
Table 3
The Use of Internet Represents an Opportunity for the Newspaper Industry
| Year | 2005 | 2007 | 2009 | 2011 | 2013 |
|---|---|---|---|---|---|
| Mean | 4.57 | 4.9 | 4.72 | 4.78 | 4.96 |
| STD | 1.205 | 1.038 | 1.255 | 1.062 | 1.068 |
| N | 198 | 238 | 215 | 212 | 191 |
[i] Note: 1 = totally disagree. 6 = totally agree. Mean difference between 2005 and 2007, 2013 is significant at the .05 level.
Table 4
The Use of Internet Represents a Threat to My Newspaper
| Year | 2005 | 2007 | 2009 | 2011 | 2013 |
|---|---|---|---|---|---|
| Mean | 2.53 | 2.28 | 2.34 | 2.39 | 2.43 |
| STD | 1.347 | 1.219 | 1.242 | 1.251 | 1.506 |
| N | 189 | 233 | 212 | 212 | 191 |
[i] Note: 1 = totally disagree. 6 = totally agree. Mean difference between 2005 and 2007 is significant at the .05 level.
Table 5
The Use of Internet Represents an Opportunity for My Newspaper. Print Circulation
| Year | 2005 | 2007 | 2009 | 2011 | 2013 |
|---|---|---|---|---|---|
| Mean | 4.84 | 5.11 | 4.91 | 4.88 | 5.14 |
| STD | 1.145 | 1.079 | 1.206 | 1.153 | 1.071 |
| N | 188 | 238 | 215 | 213 | 192 |
[i] Note: 1 = totally disagree. 6 = totally agree. Mean difference is significant at the .05 level from 2005 to 2007, and from 2011 to 2013.
Table 6a
All in All, How Satisfied Are You with the Newspaper’s Online Activities Today? Print Circulation
| Year | 2005 | 2007 | 2009 | 2011 | 2013 |
|---|---|---|---|---|---|
| Mean | 3.41 | 3.51 | 3.61 | 3.64 | 3.58 |
| Under 5,000 | 3.19 | 3.21 | 3.51 | 3.18 | 3.07 |
| 5–10,000 | 3.29 | 3.38 | 3.33 | 3.65 | 3.55 |
| 10–40,000 | 3.5 | 3.91 | 3.86 | 4.0 | 4.14 |
| Over 40,000 | 4.46 | 4.06 | 4.38 | 4.0 | 4.5 |
| STD | 1.147 | 1.095 | 1.093 | 1.154 | 1.208 |
| N | 167 | 229 | 204 | 214 | 192 |
[i] Note: 1 =not satisfied. 6 = very satisfied. The mean difference from 2005 to 2013 is not statistically significant. However, between newspapers of different size, measured by circulation of the paper edition, the difference is significant at the .05 level. See 2013 comparisons in Table 6c.
Table 6b
Multiple Comparisons, Bonferroni, 2013
| 95% Confidence Interval | ||||||
|---|---|---|---|---|---|---|
| (I) Print Circulation: | (J) Print Circulation: | Mean Difference (I–J) | Std. Error | Sig. | Lower Bound | Upper Bound |
| Under 5,000 | 5,000–10,000 | −.483 | .200 | .099 | −1.02 | .05 |
| 10,000–40,000 | −1.072 * | .200 | .000 | −1.60 | −.54 | |
| Over 40,000 | −1.430 * | .417 | .004 | −2.54 | −.32 | |
| 5,000–10,000 | Under 5,000 | .483 | .200 | .099 | −.05 | 1.02 |
| 10,000–40,000 | −.589 * | .211 | .035 | −1.15 | −.03 | |
| Over 40,000 | −.946 | .422 | .157 | −2.07 | .18 | |
| 10,000–40,000 | Under 5,000 | 1.072 * | .200 | .000 | .54 | 1.60 |
| 5,000–10,000 | .589 * | .211 | .035 | .03 | 1.15 | |
| Over 40,000 | −.357 | .422 | 1.000 | −1.48 | .77 | |
| Over 40,000 | Under 5,000 | 1.430 * | .417 | .004 | .32 | 2.54 |
| 5,000–10,000 | .946 | .422 | .157 | −.18 | 2.07 | |
| 10,000–40,000 | .357 | .422 | 1.000 | −.77 | 1.48 | |
Table 7
Online Newspapers Should Charge Their Users. Management Role
| Year | 2005 | 2007 | 2009 | 2011 | 2013 |
|---|---|---|---|---|---|
| Mean | 4.45 | 3.68 | 3.9 | 4.37 | 4.83 |
| Editors | 4.28 | 3.56 | 3.91 | 4.28 | 4.82 |
| Managers | 4.79 | 3.76 | 4.06 | 4.54 | 4.88 |
| Publisher | - | 3.96 | 3.87 | 4.27 | 5.07 |
| STD | 1.658 | 1.586 | 1.627 | 1.309 | 1.281 |
| N | 197 | 237 | 214 | 213 | 190 |
[i] Note: 1 = totally disagree. 6 = totally agree. Mean difference is significant at the .05 level 2005–2007; 2007–2011; 2011–2013. Between groups of executives the mean differences are not significant at the .05 level.
Figure 2
Online Newspapers Should Charge Their Users. Linear regression. Stepwise
Note: 1 = totally disagree. 6 = totally agree.
Table 8
Functions of the Newspaper’s Online Edition? 14 Valid Percent
| 2005 | 2007 | 2009 | 2011 | 2013 | ||||||
|---|---|---|---|---|---|---|---|---|---|---|
| ** | * | ** | * | ** | * | ** | * | ** | * | |
| Part of multi-channel strategy | 79 | 34 | 81 | 34 | 81 | 32 | 77 | 36 | 75 | 39 |
| Marketing print paper | 71 | 14 | 68 | 16 | 61 | 10 | 51 | 7 | 42 | 8 |
| Defending market position | 69 | 28 | 70 | 25 | 77 | 29 | 71 | 36 | 67 | 34 |
| Image of paper/company | 60 | 10 | 59 | 6 | 56 | 10 | 43 | 4 | 41 | 3 |
| Reusing content from paper | 55 | 5 | 55 | 3 | 41 | 3 | 37 | 5 | 40 | 4 |
| New revenue sources | 47 | 5 | 59 | 12 | 55 | 10 | 55 | 10 | 61 | 9 |
| Exploring opportunities | 37 | 3 | 44 | 4 | 41 | 5 | 39 | 3 | 36 | 2 |
Table 9
Number of Years in Current Executive Position, 2013. Percent
| Frequency | Percent | Valid Percent | Cumulative Percent | |
|---|---|---|---|---|
| Less than 2 years | 36 | 17.0 | 18.8 | 19.3 |
| 2–5 years | 43 | 20.3 | 22.4 | 41.7 |
| 5–10 years | 49 | 23.1 | 25.5 | 67.2 |
| More than 10 years | 63 | 29.7 | 32.8 | 100.0 |
| Total | 192 | 90.6 | 100.0 | |
| Missing | 20 | 9.4 | ||
| N | 212 | 100.0 |
[i] Note: Question: How long have you had this position?