Stability in Times of Change: Trends in Newspaper Executives’ Attitudes towards Digital Media Cover

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Stability in Times of Change: Trends in Newspaper Executives’ Attitudes towards Digital Media

Nordicom Review

Volume 35 (2014): Issue s1 (August 2014)

By: Arne H. Krumsvik

Open Access

|Mar 2020

Figures & Tables

Opportunities and ThreatsNote: 1 = totally disagree. 6 = totally agree. Visualization of results presented in Table 2, 3, 4, and 5.

Online Newspapers Should Charge Their Users. Linear regression. StepwiseNote: 1 = totally disagree. 6 = totally agree.

Online Newspapers Should Charge Their Users_ Management Role

Year	2005	2007	2009	2011	2013
Mean	4.45	3.68	3.9	4.37	4.83
Editors	4.28	3.56	3.91	4.28	4.82
Managers	4.79	3.76	4.06	4.54	4.88
Publisher	-	3.96	3.87	4.27	5.07
STD	1.658	1.586	1.627	1.309	1.281
N	197	237	214	213	190

Multiple Comparisons, Bonferroni, 2013

					95% Confidence Interval
(I) Print Circulation:	(J) Print Circulation:	Mean Difference (I–J)	Std. Error	Sig.	Lower Bound	Upper Bound
Under 5,000	5,000–10,000	−.483	.200	.099	−1.02	.05
	10,000–40,000	−1.072 ^*	.200	.000	−1.60	−.54
	Over 40,000	−1.430 ^*	.417	.004	−2.54	−.32
5,000–10,000	Under 5,000	.483	.200	.099	−.05	1.02
	10,000–40,000	−.589 ^*	.211	.035	−1.15	−.03
	Over 40,000	−.946	.422	.157	−2.07	.18
10,000–40,000	Under 5,000	1.072 ^*	.200	.000	.54	1.60
	5,000–10,000	.589 ^*	.211	.035	.03	1.15
	Over 40,000	−.357	.422	1.000	−1.48	.77
Over 40,000	Under 5,000	1.430 ^*	.417	.004	.32	2.54
	5,000–10,000	.946	.422	.157	−.18	2.07
	10,000–40,000	.357	.422	1.000	−.77	1.48

All in All, How Satisfied Are You with the Newspaper’s Online Activities Today? Print Circulation

Year	2005	2007	2009	2011	2013
Mean	3.41	3.51	3.61	3.64	3.58
Under 5,000	3.19	3.21	3.51	3.18	3.07
5–10,000	3.29	3.38	3.33	3.65	3.55
10–40,000	3.5	3.91	3.86	4.0	4.14
Over 40,000	4.46	4.06	4.38	4.0	4.5
STD	1.147	1.095	1.093	1.154	1.208
N	167	229	204	214	192

The Surveys

Year	2005	2007	2009	2011	2013
Month	April	March	November	April	April
N	200	240	216	229	212
Response Rate	68%	70%	65%	59%	60%

The Use of Internet Represents a Threat to My Newspaper

Year	2005	2007	2009	2011	2013
Mean	2.53	2.28	2.34	2.39	2.43
STD	1.347	1.219	1.242	1.251	1.506
N	189	233	212	212	191

The Use of Internet Represents an Opportunity for the Newspaper Industry

Year	2005	2007	2009	2011	2013
Mean	4.57	4.9	4.72	4.78	4.96
STD	1.205	1.038	1.255	1.062	1.068
N	198	238	215	212	191

The Use of Internet Represents an Opportunity for My Newspaper_ Print Circulation

Year	2005	2007	2009	2011	2013
Mean	4.84	5.11	4.91	4.88	5.14
STD	1.145	1.079	1.206	1.153	1.071
N	188	238	215	213	192

The Use of Internet Represents a Threat to the Newspaper Industry_

Year	2005	2007	2009	2011	2013
Mean	3.01	2.87	3.01	3.13	2.94
STD	1.363	1.305	1.470	1.363	1.578
N	198	237	214	213	189

Number of Years in Current Executive Position, 2013_ Percent

	Frequency	Percent	Valid Percent	Cumulative Percent
Less than 2 years	36	17.0	18.8	19.3
2–5 years	43	20.3	22.4	41.7
5–10 years	49	23.1	25.5	67.2
More than 10 years	63	29.7	32.8	100.0
Total	192	90.6	100.0
Missing	20	9.4
N	212	100.0

Functions of the Newspaper’s Online Edition? 14 Valid Percent

	2005		2007		2009		2011		2013

	^**	^*	^**	^*	^**	^*	^**	^*	^**	^*
Part of multi-channel strategy	79	34	81	34	81	32	77	36	75	39
Marketing print paper	71	14	68	16	61	10	51	7	42	8
Defending market position	69	28	70	25	77	29	71	36	67	34
Image of paper/company	60	10	59	6	56	10	43	4	41	3
Reusing content from paper	55	5	55	3	41	3	37	5	40	4
New revenue sources	47	5	59	12	55	10	55	10	61	9
Exploring opportunities	37	3	44	4	41	5	39	3	36	2

DOI: https://doi.org/10.2478/nor-2014-0106 | Journal eISSN: 2001-5119 | Journal ISSN: 1403-1108

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Language: English

Page range: 97 - 108

Published on: Mar 13, 2020

Published by: University of Gothenburg Nordicom

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

online newspaper,

Related subjects:

Social sciences,

Communication science,

Mass communication,

Public and political communication

© 2020 Arne H. Krumsvik, published by University of Gothenburg Nordicom
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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