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“Heil Sol Brah”: Community-building practices around far-right masculinist influencers Cover

“Heil Sol Brah”: Community-building practices around far-right masculinist influencers

Nordic Journal of Media Studies
Volume 7 (2025): Issue 1 (May 2025)
By: JOSHUA FARRELL-MOLLOYORCID and  EVIANE LEIDIGORCID  
Open Access
|May 2025

Figures & Tables

Figure 1

Bronze Age Iceberg Comments: This meme details a hidden world of niche references impenetrable to outsiders. Source: Image captured from a follower account on X
Bronze Age Iceberg Comments: This meme details a hidden world of niche references impenetrable to outsiders. Source: Image captured from a follower account on X

Figure 2

BAPist memes Comments: Images of Alamariu (BAP) created by his follower community in a post-identity revelation context. Source: Images captured from follower accounts on X
BAPist memes Comments: Images of Alamariu (BAP) created by his follower community in a post-identity revelation context. Source: Images captured from follower accounts on X

Figure 3

Sol Brah follower community memes Comments: Images of Sol Brah created by his follower community following his face reveal. Source: Images captured from follower accounts on X
Sol Brah follower community memes Comments: Images of Sol Brah created by his follower community following his face reveal. Source: Images captured from follower accounts on X

Figure 4

“Read Bronze Age Mindset”: Images showcasing attractiveness and beauty aesthetics Source: Images captured from follower accounts on X
“Read Bronze Age Mindset”: Images showcasing attractiveness and beauty aesthetics Source: Images captured from follower accounts on X

Figure 5

“Read Bronze Age Mindset”: Images showcasing power and strength Source: Images captured from follower accounts on X
“Read Bronze Age Mindset”: Images showcasing power and strength Source: Images captured from follower accounts on X

Figure 6

Mobilisation memes by BAPists Comments: Left: Challenging the authenticity of an image the Groypers claim is Alamariu. Right: RWBB meme depicting Fuentes and Groypers with racist caricatures. Source: Images captured from follower accounts on X
Mobilisation memes by BAPists Comments: Left: Challenging the authenticity of an image the Groypers claim is Alamariu. Right: RWBB meme depicting Fuentes and Groypers with racist caricatures. Source: Images captured from follower accounts on X

BAP and Sol Brah accounts on X

InfluencerX handleFollowers
Bronze Age Pervert@bronzeagemantis179,848
Sol Brah @SolBrah230,951
DOI: https://doi.org/10.2478/njms-2025-0009 | Journal eISSN: 2003-184X
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Language: English
Page range: 150 - 170
Published on: May 19, 2025
Published by: University of Gothenburg Nordicom
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
far-right,
influencers,
netnography,
masculinity,
visual analysis
Related subjects:
Social sciences,
Communication science,
Mass communication,
Public and political communication,
Visual communication

© 2025 JOSHUA FARRELL-MOLLOY, EVIANE LEIDIG, published by University of Gothenburg Nordicom
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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