The expertise of financial influencers and strategies of calibration towards monetisation
By:
References
- Abidin, C. (2016). Visibility labour: Engaging with influencers’ fashion brands and #OOTD advertorial campaigns on Instagram. Media International Australia, 161(1), Article 1. https://doi.org/10.1177/1329878X16665177
- Abidin, C. (2017). #familygoals: Family influencers, calibrated amateurism, and justifying young digital labor. Social Media + Society, 3(2). https://doi.org/10.1177/2056305117707191
- Abidin, C., & Brown, M. L. (Eds.). (2019). Microcelebrity around the globe: Approaches to cultures of internet fame. Emerald Publishing.
- Ahnfeldt, M. [@pengemette]. (n.d.). Posts [Instagram profile]. Instagram. Retrieved December 1, 2024, from https://www.instagram.com/pengemette/
- Altheide, D. L., & Schneider, C. J. (2013). Qualitative media analysis (2nd ed.). Sage.
- Barber, B. M., & Odean, T. (2000). Trading is hazardous to your wealth: The common stock investment performance of individual investors. The Journal of Finance, 55(2), 773–806. https://doi.org/10.1111/0022-1082.0022
- Ben-Shmuel, A. T., Hayes, A., & Drach, V. (2024). The gendered language of financial advice: Finfluencers, framing, and subconscious preferences. Socius, 10. https://doi.org/10.1177/23780231241267131
- Bishop, S. (2020). Algorithmic experts: Selling algorithmic lore on YouTube. Social Media + Society, 6(1). https://doi.org/10.1177/2056305119897323
- Bonde Invest. (2019). Bonde. Retrieved January 14, 2025, from https://www.bondeinvest.com
- Børsen. (2022, September 22). Hans ekstraordinære afkast har fået en tur med høvlen [His extraordinary returns have taken a hit]. Børsen, 22–23.
- Collins, H., & Evans, R. (2009). Rethinking expertise (Paperback ed.). University of Chicago Press.
- CPH Trading Academy. (n.d.). About [Facebook page]. Facebook. Retrieved January 21, 2025, from https://www.facebook.com/groups/cphtradingacademy/
- Cunningham, S., & Craig, D. (2021). Introduction. In S. Cunningham, & D. Craig (Eds.), Creator culture: An introduction to global social media entertainment (pp. 1–17). New York University Pres.s
- Das, S. (2022, August 20). Andrew Tate: Money-making scheme for fans of ‘extreme misogynist’ closes. The Observer. https://www.theguardian.com/media/2022/aug/20/andrew-tate-money-making-scheme-for-fans-of-extreme-misogynist-closes
- DR. (2020, October 10). 25-årige Daniel droppede velbetalt job: Nu har han tjent sin første million [25-year-old Daniel quit a well-paid job: Now he has earned his first million]. DR. https://www.dr.dk/nyheder/kultur/25-aarige-daniel-droppede-velbetalt-job-nu-har-han-tjent-sin-foerste-million
- Duffy, B. E. (2020). Social media influencers. In The international encyclopedia of gender, media, and communication. John Wiley & Sons. https://doi.org/10.1002/9781119429128.iegmc219
- Duffy, B. E., & Sawey, M. (2021). Value, service, and precarity among Instagram content creators. In S. Cunningham, & D. Craig (Eds.), Creator culture: An introduction to global social media entertainment (pp. 135–152). New York University Press.
- Eyal, G. (2019). The crisis of expertise. Polity Press.
- Gregersen, A., & Ørmen, J. (2023). The output imperative: Productivity and precarity on YouTube. Information, Communication & Society, 26(7), 1363–1380. https://doi.org/10.1080/1369118X.2021.2006745
- Gregersen, A., & Ørmen, J. (2024). The platform behind the curtain: Obfuscated brokerage on retail trading platforms. Internet Policy Review, 13(2). https://policyreview.info/articles/analysis/obfuscated-brokerage-retail-trading-platforms
- Hahl, O., Kim, M., & Zuckerman Sivan, E. W. (2018). The authentic appeal of the lying demagogue: Proclaiming the deeper truth about political illegitimacy. American Sociological Review, 83(1), 1–33. https://doi.org/10.1177/0003122417749632
- Haslop, C., Ringrose, J., Cambazoglu, I., & Milne, B. (2024). Mainstreaming the manosphere’s misogyny through affective homosocial currencies: Exploring how teen boys navigate the Andrew Tate effect. Social Media + Society, 10(1). https://doi.org/10.1177/20563051241228811
- Hayes, A. S., & Ben-Shmuel, A. T. (2024). Under the finfluence: Financial influencers, economic meaning-making and the financialization of digital life. Economy and Society, 53(3), 478–503. https://doi.org/10.1080/03085147.2024.2381980
- Jerslev, A. (2016). In the time of the microcelebrity: Celebrification and the YouTuber Zoella. International Journal of Communication, 10, 5233–5251. https://ijoc.org/index.php/ijoc/article/view/5078
- Kay, S., Mulcahy, R., & Parkinson, J. (2020). When less is more: The impact of macro and micro social media influencers’ disclosure. Journal of Marketing Management, 36(3-4), 248–278. https://doi.org/10.1080/0267257X.2020.1718740
- Khamis, S., Ang, L., & Welling, R. (2017). Self-branding, ‘micro-celebrity’ and the rise of social media influencers. Celebrity Studies, 8(2), 191–208. https://doi.org/10.1080/19392397.2016.1218292
- Kluge, S. (2000). Empirically grounded construction of types and typologies in qualitative social research. Forum: Qualitative Social Research, 1(1), Article 14. https://doi.org/10.17169/fqs-1.1.1124
- Kuchler, T., & Stroebel, J. (2021). Social finance. Annual Review of Financial Economics, 13, 37–55. https://doi.org/10.1146/annurev-financial-101320-062446
- Lewis, T. (2008). Smart living: Lifestyle media and popular expertise. Peter Lang.
- Lewis, T. (2010). Branding, celebritization and the lifestyle expert. Cultural Studies, 24(4), 580–598. https://doi.org/10.1080/09502386.2010.488406
- Lindquist, S. B. [@hello_sofie]. (n.d.). Posts [Instagram profile]. Instagram. Retrieved December 1, 2024, from https://www.instagram.com/hello_sofie/
- Lindquist, S. B. [@hello_sofie]. (2024, November 10). annonce FÅ STYR PÅ DIN PENSION PÅ UNDER 90 SEKUNDER!
Her kommer fem lynhurtige råd i samarbejde… [advertisement TAKE CONTROL OF YOUR PENSION IN LESS THAN 90 SECONDS!
Here are five quick tips in collaboration…] [Video]. Instagram. https://www.instagram.com/hello_sofie/reel/DCLnKAYMeDe/
- Maddox, J. (2023). Micro-celebrities of information: Mapping calibrated expertise and knowledge influencers among social media veterinarians. Information, Communication & Society, 26(14), 2726–2752. https://doi.org/10.1080/1369118X.2022.2109980
- Marwick, A., & boyd, d. (2011). To see and be seen: Celebrity practice on Twitter. Convergence: The International Journal of Research into New Media Technologies, 17(2), 139–158. https://doi.org/10.1177/1354856510394539
- McKinney, J. C. (1966). Constructive typology and social theory. Appleton-Century-Crofts.
- Mortensen, M., & Kristensen, N. N. (2023). At the boundaries of authority and authoritarianism in the welfare state: News coverage of alt. health influencers during the Covid-19 pandemic. Javnost-The Public, 30(1), 35–50. https://doi.org/10.1080/13183222.2023.2168442
- Negus, K. (2002). The work of cultural intermediaries and the enduring distance between production and consumption. Cultural Studies, 16(4), 501–515. https://doi.org/10.1080/09502380210139089
- Pearce, J (2023). Achieving motherhood: A qualitative analysis of MLM success stories online. Feminist Media Studies, 24(1), 1–17. https://doi.org/10.1080/14680777.2023.2172056
- Oldgaard, P. [@moneymum.dk]. (n.d.). Posts [Instagram profile]. Instagram. Retrieved December 1, 2024, from https://www.instagram.com/moneymum.dk/
- Pedersen, D. H. [@danielspengetips]. (n.d.). Posts [Instagram profile]. Instagram. Retrieved December 1, 2024, from https://www.instagram.com/danielspengetips/
- Poell, T., Nieborg, D. B., & Duffy, B. E. (2021). Platforms and cultural production. Polity Press.
- Preda, A. (2023). The spectacle of expertise: Why financial analysts perform in the media. Columbia University Press.
- Ragin, C. C. (2000). Fuzzy-set social science. University of Chicago Press.
- Rogge, N., & Vanden Eynde, S. (2023). The legal implications of disclaimers used by finfluencers. Financial Law Institute.
- Senft, T. M. (2008). Camgirls: Celebrity and community in the age of social networks. Peter Lang.
- Senft, T. M. (2019). Fame, shame, remorse, authenticity: A prologue. In C. Abidin, & M. L. Brown (Eds.), Microcelebrity around the globe: Approaches to cultures of internet fame (pp. xiii–xxii). Emerald Publishing. https://doi.org/10.1108/9781787567498
- SES-trading. (n.d.). Posts [Facebook page]. Facebook. Retrieved January 21, 2025, from https://www.facebook.com/sesthegreat1/
- Small, M. L. (2009). ‘How many cases do I need?’: On science and the logic of case selection in field-based research. Ethnography, 10(1), 5–38. https://doi.org/10.1177/1466138108099586
- Szkutak, R. (2021). Female Invest raises $4.5 million to empower women to invest. Forbes. https://www.forbes.com/sites/rebeccaszkutak/2021/11/09/female-invest-raises-45-million-to-empower-women-to-invest/
- TV 2. (2021, May 5). Aktieinfluencere kan skabe eller smadre formuer – når 33-årig dansker handler, følger 24.000 efter – TV 2 [Stock influencers can make or break fortunes – when a 33-year-old Dane trades, 24,000 follow – TV 2]. nyheder.tv2.dk. https://nyheder.tv2.dk/penge/2021-05-05-aktieinfluencere-kan-skabe-eller-smadre-formuer-naar-33-aarig-dansker-handler-foelger-24000-efter
- Wrenn, M. V., & Waller, W. (2021). Boss babes and predatory optimism: Neoliberalism, multi-level marketing schemes, and gender. Journal of Economic Issues, 55(2), 423–431. https://doi.org/10.1080/00213624.2021.1908805
- Ørmen, J., & Gregersen, A. (2023). Institutional polymorphism: Diversification of content and monetization strategies on YouTube. Television & New Media, 24(4), 432–451. https://doi.org/10.1177/15274764221110198
DOI: https://doi.org/10.2478/njms-2025-0003 | Journal eISSN: 2003-184X
Language: English
Page range: 37 - 56
Published on: May 19, 2025
Published by: Sciendo
In partnership with: Paradigm Publishing Services
Publication frequency: 1 times per year
Keywords:
Related subjects:
© 2025 ANDREAS GREGERSEN, JACOB ØRMEN, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.