TABLE 1
Coding categories
| Unit | Overall code | Coding categories (individual registration = no predefined category) | |
|---|---|---|---|
| Representation | Pictures on front page | Gender | Male subject/source / Female subject/source/ No identifiable person in picture |
| Pictures in all content | Gender | Male subject/source / Female subject/source / No identifiable person in picture | |
| Individual identifiable source | Name | Individual registration | |
| Gender | Male / Female | ||
| Date | Individual registration | ||
| News genre | News / Interview / Background- / Reportage-feature / Portrait-profile / Interview / Review / Other | ||
| Topic area | Politics / Business / Economy / Society / Climate / Lifestyle / Culture / Health / Celebrities / Diversity / Sports / Criminal | ||
| Subject/source type | Subject: Mentioned Source; Expert / Spokesperson / Experience / Commentator | ||
| Number of citations | Registered | ||
| Type of citations | Direct / Indirect / Not cited | ||
| Presentation | Individual identifiable source | Visual presentation of source, person is depicted | Alone-active / Alone-passive / In a group-active / In a group-passive |
| Assigned formal titles | Individual registration | ||
| Assigned informal titles | Individual registration | ||
| Assigned agency: the verb used to frame a direct or indirect quote | Individual registration | ||
| Ethos / Logos / Pathos | Individual registration |

FIGURE 1
Gender distribution by media
Comments: Jyllands-Posten (n = 3,171), Ekstra Bladet (n = 1,582), and Dagens Industri (n = 1,510): total (n = 6,263).

FIGURE 2
Gender distribution by topic
Comments: n = 6,263. Numerical distribution shows how many men and women appear in each topic. Percentage distribution shows that when men and women appear, what topics they appear in.

FIGURE 3
Gender distribution by source type
Comments: n = 6,263

FIGURE 4
Distribution of picture category by gender (per cent)
Comments: n = 878

FIGURE 5
Gender distribution of ascribed ethos, logos, and pathos in source descriptions (n)
Comments: n = 2,980

FIGURE 6
Gender distribution of ascribed ethos, logos, and pathos in Jyllands-Posten, Ekstra Bladet, and Dagens Industri (per cent)
Comments: Jyllands-Posten (n = 1,506), Dagens Industri (n = 504), and Ekstra Bladet (n = 970).
TABLE 2
Most frequently ascribed informal titles for women and men in Ekstra Bladet, Jyllands-Posten, and Dagens Industri
| Ekstra Bladet | Jyllands-Posten | Dagens Industri | |||
|---|---|---|---|---|---|
| Women | Men | Women | Men | Women | Men |
| Mor (9) [Mother] | Søn (11) [Son] | Hustru (10) [Wife] | Dansker (21) [Dane] | Designteam (3) [Design team] | Grundare (15) [Founder] |
| Søster (8) [Sister] | Boss (6) [Boss] | Datter (7) [Daughter] | Topchef (14) [Top boss] | Tidl. ordförande (2) [Former politi-cal spokesperson] | Tidl. vd (5) [Former CEO] |
| Hustru (7) [Wife] | Stjerne (5) [Star] | Mor (5) [Mother] | Leder (8) [Manager] | Tidl. vd (2) [Former CEO] | Finansmann (3) [Financier] |
| Kæreste (3) [Girlfriend] | Chef (5) [Executive] | Besætningsmedlem (3) [Crew member] | Kendt (6) [Celebrity] | Designduo (2) [Design duo] | Tidl. finansminister (3) [Former Minister for Finance] |
| Datter (3) [Daughter] | Tennisstjerne (4) [Tennis star] | Søster (3) [Sister] | Besætningsmedlem (5) [Crew member] | Bioaktuel (1) [Currently featured in film] | Pappa (2) [Father] |
| Tid. politiker (2) [Former politician] | Spiller (3) [Player] | Tidl. kirkeminister (3) [Former Minister of Ecclesiastical Affairs] | Far (5) [Father] | Mamma (1) [Mother] | Bror (2) [Brother] |
| Stjerne (2) [Star] | Slutrunde-debutant (3) [Finals débutant] | Kone (3) [Wife] | Medstifter (5) Co-founder] | Tidligare FN-ambassadör (1) [Former UN Ambassador] | Son (2) [Son] |
| Enke (2) [Widow] | Dømt (3) [Convicted] | Kæreste (3) [Girlfriend] | Ven (5) [Friend] | Tidligere språkrör (1) [Former spokesperson] | Styrelsesproffs (2) [Professional Board Members] |
| Løvinde (2) [Lioness] | Kæreste (3) [Girlfriend] | Tidligere minister(2) [Former Minister] | Japaner (4) [Japanese] | Kinekännare (1) [China expert] | Tidligare statssekretare (2) [Former Secretary of State] |
| X-faktorværtinde(1) [X Factor hostess] | Bankboss (3) [Bank boss] | Kvinde (2) [Woman] | Tidligere præsident (4) [Former President] | Hedgefond-investara (1) [Hedge Fund Investors] | Expert (2) [Expert] |

FIGURE 7
Gender distribution in citation-verbs
Comments: n = 3,357
| Paper type | Danish | Norwegian | Swedish | Time period |
|---|---|---|---|---|
| Tabloid | Ekstra Bladet | Dagbladet | Aftonbladet | 7 + 13–19 January |
| Broadsheet | Jyllands-Posten | Aftenposten | Svenska Dag-bladet | 14–20 January |
| Specialised | Børsen | Dagens Næringsliv | Dagens ndustri | 14–20 January |
| Country | Newspaper | Women (%) | Men (%) | Difference (%) |
|---|---|---|---|---|
| Denmark | Ekstra Bladet | 21 | 79 | 58 |
| Jyllands-Posten | 24 | 76 | 52 | |
| Børsen | 24 | 76 | 52 | |
| Norway | Dagbladet | 29 | 71 | 42 |
| Aftenposten | 31 | 69 | 38 | |
| Dagens Næringsliv | 23 | 77 | 54 | |
| Sweden | Aftonbladet | 28 | 72 | 44 |
| Svenska Dagbladet | 28 | 72 | 44 | |
| Dagens Industri | 28 | 72 | 44 |
