What would a Swedish mine be without a party? On metals, minerals, and love during the “green” transition: Climate propaganda in The Swedish Mine advertising campaign
References
- Andersen, T. (Director). (2018). Gállok. 90’ [Film]. Deep Sea Productions.
- Arora-Jonsson, S. (2019). “Indigeneity and climate justice in northern Sweden”. In K.-K. Bhavani, J. Foran, P. A. Kurian, & D. Munshi (Eds.), Climate futures: Re-imagining global climate justice (pp. 82–91) Zed Books. <a href="https://doi.org/10.5040/9781350219236.ch-010" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://doi.org/10.5040/9781350219236.ch-010</a>
- Azoulay, A. A. (2008). The civil contract of photography. Zone Books.
- Azoulay, A. A. (2015). Civil imagination: A political ontology of photography. Verso Books.
- Becker, K. (2004). Where is visual culture in contemporary theories of media and communication? Nordicom Review, 25(1-2), 149–157. <a href="https://doi.org/10.1515/nor-2017-0278" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://doi.org/10.1515/nor-2017-0278</a>
- Beland Lindahl, K., Johansson, A., Zachrisson, A., & Viklund, R. (2018). Competing pathways to sustainability? Exploring conflicts over mine establishments in the Swedish mountain region. Journal of Environmental Management, 218, 402–415. <a href="https://doi.org/10.1016/j.jenvman.2018.04.063" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://doi.org/10.1016/j.jenvman.2018.04.063</a>
- Berger, J. (1972). Ways of seeing. Penguin.
- Bitz Magasin. (2020, March 17). Den svenska gruvan visar metallernas roll i vardagen [The Swedish mine shows the role of metals in everyday life]. https://bitzmagasin.se/den-svenska-gruvan-visar-metallernas-roll-i-vardagen/
- Crowley-Vigneau, A., Kalyuzhnova, Y., Ketency, N. (2022, November). “What motivates the “green” transition: Russian and European perspectives”. Resources Policy, 81, 103128. <a href="https://doi.org/10.1016/j.resourpol.2022.103128" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://doi.org/10.1016/j.resourpol.2022.103128</a>
- Dahlberg-Grundberg, M., & Örestig, J. (2017). Extending the local: Activist types and forms of social media use in the case of an anti-mining struggle. Social Movement Studies, 16(3), 309–322. <a href="https://doi.org/10.1080/14742837.2016.1268955" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://doi.org/10.1080/14742837.2016.1268955</a>
- Debord, G. (1977). The society of the spectacle (F. Perlman, & J. Supak, Trans.) (rev. ed.). Black & Red. (Original work published 1967)
- Den Svenska Gruvan. (n.d.-a). About us. Retrieved May 12, 2023, from https://www.densvenskagruvan.se/en/front-page/#about-us
- Den Svenska Gruvan. (n.d.-b). Questions & answers. Retrieved May 12, 2023, from https://www.densvenskagruvan.se/en/front-page/#questions-and-answers
- Den Svenska Gruvan. (2021). Spring campaign 2021. Retrieved May 12, 2023, from https://www.densvenskagruvan.se/en/spring-2021/
- Den Svenska Gruvmyten. (n.d.). Den svenska gruvmyten [The Swedish mine myth]. Retrieved May 12, 2023, from https://densvenskagruvmyten.se
- Doyle, J., Farrell, N., & Goodman, M. K. (2020). The cultural politics of climate branding: Project Sunlight, the biopolitics of climate care and the socialisation of the everyday sustainable consumption practices of citizens-consumers. Climatic Change, 163, 117–133. <a href="https://doi.org/10.1007/s10584-019-02487-6" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://doi.org/10.1007/s10584-019-02487-6</a>
- European Commission. (n.d.). The just transition mechanism: Making sure no one is left behind. https://commission.europa.eu/strategy-and-policy/priorities-2019-2024/european-green-deal/finance-and-green-deal/just-transition-mechanism_en
- European Environmental Bureau. (2021). ‘Green mining’ is a myth: The case for cutting EU resource consumption. https://eeb.org/library/green-mining-is-a-myth/
- Everljung, J. (2021a, October 21). Batteribranschen skriker efter metaller – kritiserade gruvplaner i Rönnbäcken igång igen [The battery industry is crying out for metals – criticised mining plans in Rönnbäcken are back in action]. SVT. https://www.svt.se/nyheter/lokalt/vasterbotten/stigande-metallpriser-vacker-intresset-igen-for-nickelgruva-utanfor-tarnaby
- Everljung, J. (2021b, October 21). Vill inte ha grön kolonialism här eller någon annanstans [Don’t want green colonialism here or anywhere else]. SVT. https://www.svt.se/nyheter/lokalt/vasterbotten/vill-inte-ha-gron-kolonialism-har-eller-nagon-annanstans
- Fanon, F. (2008). Black skin, white masks (rev. ed.). Grove Press. (Original work published 1967)
- Fritz, M., Koch, M., Johansson, H., Emilsson, K., Hildingsson, R., & Khan, J. (2021). Habitus and climate change: Exploring support and resistance to sustainable welfare and social–ecological transformations in Sweden. The British Journal of Sociology, 72(4), 874–890. <a href="https://doi.org/10.1111/1468-4446.12887" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://doi.org/10.1111/1468-4446.12887</a>
- Garvey, P. (2017). Unpacking IKEA: Swedish design for the purchasing masses. Routledge.
- Global Environmental Justice Atlas. (n.d.). Conflict in Gallók-Kallak iron mine in Sweden. https://www.ejatlas.org/conflict/gallok-kallak-iron-mine-sweden
- Gruvfritt Jokkmokk. (n.d.). Discussion [Facebook group]. Facebook. Retrieved January 27, 2023, from https://www.facebook.com/groups/gruvfrittjokkmokk
- Habel, Y. (2008). Whiteness Swedish style. Slut, 2, 41–51. https://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-16084
- Hobbs, M., & Swiatek, L. (2019). Public relations and lobbying: Influencing politics and policy. In M. J. Sheehan (Ed.), Advocates and persuaders (pp. 159–180). Australian Scholarly Publishing.
- Holmes, C. M. (2016) The colonial roots of the racial fetishization of Black women. Black & Gold, 2. https://openworks.wooster.edu/blackandgold/vol2/iss1/2
- hooks, b. (1992). Black looks: Race and representation. South End Press.
- Hübinette, T. (2013). Swedish antiracism and white melancholia: Racial words in a post-racial society. Ethnicity and Race in a Changing World, 4(1), 24–33. <a href="https://doi.org/10.7227/ERCW.4.1.2" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://doi.org/10.7227/ERCW.4.1.2</a>
- Jordens Vänner. (2021). Greenwashpriset 2021. https://jordensvanner.se/greenwashpriset-2021/
- Kanai, A., & Gill, R. (2020). Woke? Affect, neoliberalism, marginalised identities and consumer culture. New formations: A journal of culture/theory/politics, 102(102), 10–27. <a href="https://doi.org/10.3898/NewF:102.01.2020" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://doi.org/10.3898/NewF:102.01.2020</a>
- Lawrence, R., & Moritz, S. (2019). Mining industry perspectives on Indigenous rights: Corporate complacency and political uncertainty. The Extractive Industries and Society, 6(1), 41–49. <a href="https://doi.org/10.1016/j.exis.2018.05.008" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://doi.org/10.1016/j.exis.2018.05.008</a>
- Lesser, P., Gugerell, K., Poelzer, G., Hitch, M., & Tost, M. (2021). European mining and the social license to operate. The Extractive Industries and Society, 8(2), 100787. <a href="https://doi.org/10.1016/j.exis.2020.07.021" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://doi.org/10.1016/j.exis.2020.07.021</a>
- Lo, C. (2018, April 12). What makes a strong mining brand? Mining Technology. https://www.mining-technology.com/analysis/makes-strong-mining-brand/
- Löfgren, I. (2020). Satellite lifelines: Media, art, migration and the crisis of hospitality in divided cities [Theory on Demand Series #38]. Institute of Network Cultures.
- McLuhan, M. (2008). The mechanical bride: Folklore of the industrial man. Gingko Press. (Original work published 1951)
- Mirzoeff, N. (2006). On visuality. Journal of Visual Culture, 5(1), 53–79. <a href="https://doi.org/10.1177/1470412906062285" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://doi.org/10.1177/1470412906062285</a>
- Mirzoeff, N. (2011). The right to look. Critical Inquiry, 37(3), 473–496. <a href="https://doi.org/10.1086/659354" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://doi.org/10.1086/659354</a>
- Mirzoeff, N. (2016). How to see the world: An introduction to images, from self-portraits to selfies, maps to movies, and more. Penguin Books.
- Mulvey, L. (1975). Visual pleasure and narrative cinema. Screen, 16(3), 6–18. <a href="https://doi.org/10.1093/screen/16.3.6" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://doi.org/10.1093/screen/16.3.6</a>
- Norrlandsparadoxen. (n.d.). Discussion [Facebook group]. Facebook. Retrieved January 27, 2023, from https://www.facebook.com/groups/1436985516612619/
- Olsson, O., Skånberg, K., & Kløcker Larsen, R. (2019). The Swedish mining sector in sustainable futures. Stockholm Environment Institute. https://www.sei.org/publications/swedish-mining-sustainable-futures/
- Osanami Törngren, S., & Ulver, S. (2020). Who is marketised in colour-blind Sweden? Racial and ethnic representation in Swedish commercials 2008–2017. Genealogy, 4(4), 100. <a href="https://doi.org/10.3390/genealogy4040100" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://doi.org/10.3390/genealogy4040100</a>
- Poelzer, G., Beland Lindahl, K., Segerstedt, E., Abrahamsson, L., & Karlsson, M. (2020). Licensing acceptance in a mineral-rich welfare state: Critical reflections on the social license to operate in Sweden, The Extractive Industries and Society, 7(3), 1096–1107. <a href="https://doi.org/10.1016/j.exis.2020.05.008" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://doi.org/10.1016/j.exis.2020.05.008</a>
- Raitio, K., Allard, C., & Lawrence, R. (2020). Mineral extraction in Swedish Sápmi: The regulatory gap between Sami rights and Sweden’s mining permitting practices. Land Use Policy, 99, 105001. <a href="https://doi.org/10.1016/j.landusepol.2020.105001" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://doi.org/10.1016/j.landusepol.2020.105001</a>
- Resumé. (2020, November 2). Ingo lyfter betydelsen av Den Svenska Gruvan i stor kommunikationssatsning [Ingo highlights the importance of Den Svenska Gruvan in a major communication effort]. https://www.resume.se/marknadsforing/kampanj/ingo-lyfter-betydelsen-av-den-svenska-gruvan-i-stor-kommunikationssatsning/
- Resumé. (2021, October 14). 49 procent an marknadsförare orolig för att anklagas för greenwashing enligt undersökning [49 per cent of marketers worried about being accused of greenwashing, according to survey]. https://www.resume.se/alla-nyheter/nyheter/49-procent-av-marknadsforare-oroliga-att-anklagas-for-greenwashing-enligt-undersokning/
- Riofrancos, T. (2022). The security–sustainability nexus: Lithium onshoring in the Global North. Global Environmental Politics, 1–22. <a href="https://doi.org/10.1162/glep_a_00668" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://doi.org/10.1162/glep_a_00668</a>
- Röstlund, L. (2022, March 17). Beowulfs ordförande kritisk mot att reporter med samiskt påbrå granskar [Beowulf’s chairman is critical of a reporter with a Sámi accent reviewing]. Dagens Nyheter. https://www.dn.se/sverige/beowulfs-ordforande-kritisk-mot-att-reporter-med-samiskt-pabra-granskar/
- Skoldeberg, J., Nyhan Jones, V., Figueroa Kupcu, M., & Cable, C. (2013). Changing the game: Communications & sustainability in the mining industry. International Finance Corporation, International Council on Mining and Metals, Brunswick Group.
- Soules, M. (2015). Media, persuasion and propaganda. Edinburgh University Press.
- Staal, J. (2020, April). Climate propagandas. E-flux Journal, 108. https://www.e-flux.com/journal/108/325815/climate-propagandas/
- Suopajärvi, L., Poelzer, G. A., Ejdemo, T., Klyuchnikova, E., Korchak, E., & Nygaard, V. (2016). Social sustainability in northern mining communities: A study of the European North and Northwest Russia. Resources Policy, 47, 61–68. <a href="https://doi.org/10.1016/j.resourpol.2015.11.004" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://doi.org/10.1016/j.resourpol.2015.11.004</a>
- Svampa, M. (2022), Dilemas de la transición ecosocial desde América Latina [Dilemmas of the ecosocial transition from Latin America]. Documento de Trabajo Especial OXFAM INTERMÓN, 2.
- Svemin. (n.d.) Swedish mining in numbers. Retrieved January 27, 2023, from https://www.svemin.se/en/swedish-mining-industry/in-numbers/
- Svemin. (2020). Three reasons why mining is important for Sweden. https://www.svemin.se/en/three-reasons-why-mining-is-important-for-sweden/
- Svemin. (2021, May 8). Den Svenska Gruvan – dags igen! [The Swedish Mine – time again!]. https://www.svemin.se/aktuellt/nyhet/den-svenska-gruvan-dags-igen/
- Svemin. (2023, February 14). “Kärleksbrev från den svenska gruvan”. https://www.svemin.se/aktuellt/nyhet/karleksbrev-fran-den-svenska-gruvan/
- Svenfelt, Å., Engström, E., Eggestrand Vaughan, H., & Gerdin, E. (2022). 62 ways of enabling sustainable consumption: A collection of examples from research in Mistra Sustainable Consumption [Mistra Sustainable Consumption, Report 1.16E]. KTH. https://www.oneplanetnetwork.org/knowledge-centre/resources/62-ways-enabling-sustainable-consumption-collection-examples-research
- Sveriges Kommunikationsbyråer & Geena Davis Institute. (2021). Black and white: A study of advertising’s ability to reflect our time in the years 2015–2020. https://komm.se/svart-pa-vitt/
- SVT Norrbotten. (2021, December 19). Näringsministern: ‘Besked om Kallak är nära förestående” [The Minister of Industry: ‘Notice about Kallak is imminent”]. https://www.svt.se/nyheter/lokalt/norrbotten/naringsministern-besked-om-kallak-ar-nara-forestaende
- SVT Norrbotten (2022, June 2). KU kritiserar näringsministerns för uttalandet ”vi älskar gruvor i socialdemokraterna” [KU criticises the minister of economic affairs for the statement ”we love mines in the Social Democrats”]. https://www.svt.se/nyheter/lokalt/norrbotten/ku-kritiserar-naringsministern-for-uttalandet-vi-alskar-gruvor-i-socialdemokraterna
- Táíwò, O. O. (2022). Elite capture: How the powerful took over identity politics (and everything else). Pluto Press.
- Tarras-Wahlberg, N. H. (2014). Social license to mine in Sweden: Do companies go the extra mile to gain community acceptance? Miner Econ, 27, 143–147. <a href="https://doi.org/10.1007/s13563-014-0053-9" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://doi.org/10.1007/s13563-014-0053-9</a>
- Tarras-Wahlberg, H. (2023). Mining and taxation in Sweden. Mineral Economics, 36(2), 291–299. <a href="https://doi.org/10.1007/s13563-022-00341-3" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://doi.org/10.1007/s13563-022-00341-3</a>
- Tate Gallery. (n.d.). Tableau. https://www.tate.org.uk/art/art-terms/t/tableau
- Tidningen Näringslivet (2023, February 14). Svenska gruvnäringen skickar kärleksbrev till Ebba Busch. https://www.tn.se/naringsliv/25981/svenska-gruvnaringen-skickar-karleksbrev-till-ebba-busch/
- Ulver, S. (2021). Tickling tensions: Gazing into the parallax gap of the multicultural imaginary. Marketing Theory, 21(3), 391–413. <a href="https://doi.org/10.1177/14705931211019081" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://doi.org/10.1177/14705931211019081</a>
- World Wildlife Fund & Kantar Sifo. (2021). Klimatbarometern 2021 [The climate barometer 2021]. https://www.wwf.se/dokument/wwf-klimatbarometern-2021-2/
- Zachrisson, A., & Beland Lindahl, K. (2019). Political opportunity and mobilization: The evolution of a Swedish mining-skeptical movement. Resources Policy, (64), 101477. <a href="https://doi.org/10.1016/j.resourpol.2019.101477" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://doi.org/10.1016/j.resourpol.2019.101477</a>
- Zografos, C., & Robbins, P. (2020). Green sacrifice zones, or why a green new deal cannot ignore the cost shifts of just transitions. One Earth, 3(5), 543–546. <a href="https://doi.org/10.1016/j.oneear.2020.10.012" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">https://doi.org/10.1016/j.oneear.2020.10.012</a>
- Össbo, Å. (2023). Back to square one: Green sacrifice zones in Sápmi and Swedish policy responses to energy emergencies. Arctic Review on Law and Politics, 14, 112–134. http://dx.doi.org/<a href="https://doi.org/10.23865/arctic.v14.5082" target="_blank" rel="noopener noreferrer" class="text-signal-blue hover:underline">10.23865/arctic.v14.5082</a>
DOI: https://doi.org/10.2478/njms-2023-0011 | Journal eISSN: 2003-184X
Language: English
Page range: 194 - 218
Published on: Jun 21, 2023
Published by: Sciendo
In partnership with: Paradigm Publishing Services
Publication frequency: 1 times per year
Keywords:
Related subjects:
© 2023 Isabel Löfgren, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.