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Media criticism as a propaganda strategy in political communication Cover

Media criticism as a propaganda strategy in political communication

Open Access
|Jun 2023

Figures & Tables

TABLE 1

Sample characteristics

PartyTweeting MPsTweeting MPs (%)Seats in parliamentSeats in parliament 2014–2018 (%)Difference (+/- %)Tweets (n)
Moderate Party  4730.3  8424.1+6.2869
Social Democrats  3723.911332.4-8.5480
Sweden Democrats  11  7.1  4613.2-6.1185
Green Party  13  8.4  25  7.2+1.2146
Liberal Party  12  7.7  19  5.4+2.3183
Centre Party  11  7.1  22  6.3+0.9148
Christian Democrats  11  7.1  16  4.6+2.5  60
Left Party  10  6.5  216+0.5226
Independent    3  1.9    3  0.9+1.0  33
All parties155100349100n.a.2330
TABLE 2

Media criticism during the 2018 Swedish election campaign on Twitter

PartyA. Media-critical tweets (n)B. Media-critical tweets (% within party)C. Media-critical tweets (% of total)D. Total tweets (N)
Sweden Democrats  3820.518.8  185
Moderate Party13015.064.4  869
Independent    412.1    2    33
Christian Democrats    5  8.3  2.5    60
Centre Party    7  4.7  3.5  148
Liberal Party    5  2.7  2.5  183
Left Party    5  2.2  2.5  226
Social Democrats    7  1.5  3.5  480
Green Party    1  0.7  0.5  146
All parties202  8.71002,330

1 Comments: Table 2 shows descriptive statistics for the total number of media-critical tweets for each party (A), the percentage share of media-critical tweets within each party (B), the percentage distribution of media-critical tweets across parties (C), and the total number of media-related tweets (D). One candidate in our data was formerly a member of the Sweden Democrats, but left the party prior to the 2018 election, and is thus marked as independent.

TABLE 3

Tweeters of media criticism in the Swedish parliament

PartyA. Media-critical MPsB. MPs on Twitter*C. Top media criticsD. Top media critics (% of total)
Sweden Democrats  714Martin Kinnunen (12)  5.9
Moderate Party1847Lars Beckman (94)46.5
Independent  1  3Jeff Ahl (4)  2.0
Christian Democrats  311Caroline Szyber (3)  1.5
Centre Party  311Staffan Danielsson (5)  2.5
Liberal Party  312Mathias Sundin (3)  1.5
Left Party  310Ali Esbati/Karin Rågsjö (2)  1.0
Social Democrats  637Annika Strandhäll (2)  1.0
Green Party  113Anders Schröder (1)  0.5

1 Comments: N = 201. Table 3 displays statistics for the number of MPs of each party expressing media criticism on Twitter (A), the total number of MPs posting media-related tweets in each party (B), top media critics, for example, the MPs with the largest amount of media-critical tweets in each party (C), and the percentage share of top tweeters’ tweets in relation the total number of media-critical tweets (D), during the studied period. One candidate in our data was formerly a member of the Sweden Democrats, but left the party prior to the 2018 election, and is thus marked as independent.

TABLE 4

Dimensions of media criticism within party types (per cent)

Right-wing populist (n = 42)Liberal/Conservative (n = 147)Left/Green (n = 13)All parties (n = 202)
Political bias64.354.4  7.753.5
Name calling35.732.0  7.731.2
Deceptive framing19.018.438.519.8
News values and ethics  9.513.623.113.4
Inaccuracy  4.8  6.823.1  7.4
Ideological criticism  2.4  6.123.1  6.4
Systemic criticism  0.0  0.7  0.0  0.5

1 Comments: Dimensions of media criticism were coded dichotomously, and since various dimensions can occur simultaneously, the categories do not add up to 100.

TABLE 5

Targets of political media criticism within party types (per cent)

Media typeRight-wing populistLiberal/ConservativeLeft/GreenAll parties
Public service50.062.146.258.9
Press28.620.138.523.3
Media in general16.714.9  7.714.4
Commercial TV/radio  4.8  2.9  7.7  3.5
Total100100100100
N  42147  13202
TABLE 6

Critical foci within party types (per cent)

Critical fociRight-wing populistLiberal/ConservativeLeft /GreenAll parties
Media-specific73.874.169.273.8
General16.7   15  7.714.9
Individual  9.410.923.111.3
Total100100100100
N  42147  13202
FIGURE 1

User engagement with media criticism within party types

TABLE 7

User engagement with media criticism

Party typePartyEngagementsEngagements (%)MeanMedian% of NMax
Right-wing populistIndependent  1,087    9271.8258.5  9.5  482
Sweden Democrats11,012  91289.8  65.090.51393
Total12,099100288.1112.01001393
Liberal/ConservativeCentre Party    153  0.7  21.9    4.0  4.8    79
Christian Democrats    272  1.2  54.4  29.0  3.4  200
Liberal Party    459    2  91.8  30.0  3.4  378
Moderate Party22,46096.2172.8  14.588.48287
Total23,344100158.8  15.01008287
Left/GreenGreen Party        7  1.3  7.00    7.0  7.7      7
Social Democrats    405  76  57.9    5.053.8  364
Left Party    12122.7  24.2  32.038.5    36
Total    533100    41    7.0100  364
Language: English
Page range: 115 - 133
Published on: Jun 21, 2023
Published by: University of Gothenburg Nordicom
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2023 Mattias Ekman, Andreas Widholm, published by University of Gothenburg Nordicom
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.