From Mundane to Creative: How AI Unburdens Sales Agents
By:
Authors
Xueming Luo
Charles Gilliland Distinguished Chair Professor of Marketing, Professor of Strategy and MIS, Fox School of Business and Management, Temple University, Philadelphia, USA
Nan Jia
Dean's Associate Professor in Business Administration, Marshall School of Business, University of Southern California, Los Angeles, USA
Zheng Fang
Professor of Marketing, Information Systems and Strategic Management, Business School of Sichuan University, Chengdu, China
Chengcheng Liao
Postdoc Researcher of Marketing and Information Systems, Business School of Sichuan University, Chengdu, China
DOI: https://doi.org/10.2478/nimmir-2024-0005 | Journal eISSN: 2628-166X
Language: English
Page range: 30 - 35
Published on: Apr 25, 2024
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year
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© 2024 Xueming Luo, Nan Jia, Zheng Fang, Chengcheng Liao, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.