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Adoption of Social Media for Products Marketing in Algerian Traditional and Handicraft Firms: Evidence from Setif Province Cover

Adoption of Social Media for Products Marketing in Algerian Traditional and Handicraft Firms: Evidence from Setif Province

Naše gospodarstvo/Our economy
Volume 71 (2025): Issue 2 (June 2025)
By: Ilyes Charchafa and  Bilal Kimouche  
Open Access
|Jul 2025

Authors

Ilyes Charchafa

lcharchafa@univ-setif.dz

Ferhat Abbas University Setif 1, Algeria

Bilal Kimouche

b.kimouche@univ-skikda.dz

University of 20 August 1955-Skikda, Algeria
DOI: https://doi.org/10.2478/ngoe-2025-0012 | Journal eISSN: 2385-8052 | Journal ISSN: 0547-3101
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Language: English
Page range: 58 - 69
Submitted on: Oct 1, 2025
|
Accepted on: May 1, 2025
|
Published on: Jul 5, 2025
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Social media marketing,
Algerian traditional and handicraft industry,
Products marketing
Related subjects:
Business and economics,
Political economics,
Economic policy,
Business management,
Management, organization, corporate governance,
Mathematics and statistics for economists,
Statistics

© 2025 Ilyes Charchafa, Bilal Kimouche, published by University of Maribor
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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