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Overview of the Use of Eye-Tracking Technology for Monitoring Consumer Views Cover

Overview of the Use of Eye-Tracking Technology for Monitoring Consumer Views

Naše gospodarstvo/Our economy
Volume 70 (2024): Issue 1 (March 2024)
By: Anita Peša,  Marko Valčić,  Ana Maria Smokrović and  Izabela Laura  
Open Access
|Apr 2024

Authors

Anita Peša

apesa@unizd.hr

University of Zadar, Department of Economics, Ulica Mihovila Pavlinovića 1, Zadar, Croatia

Marko Valčić

mvalcic@unizd.hr

University of Zadar, Maritime Department, Croatia

Ana Maria Smokrović

ane.zd77@gmail.com

OTP banka d.d. Ulica Bleiburških žrtava 17, Zadar, Croatia

Izabela Laura

izabela@izabelalaura.eu

Ulica Nikole Tesle 14 J, Zadar, Croatia
DOI: https://doi.org/10.2478/ngoe-2024-0006 | Journal eISSN: 2385-8052 | Journal ISSN: 0547-3101
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Language: English
Page range: 61 - 70
Submitted on: Oct 1, 2023
Accepted on: Feb 1, 2024
Published on: Apr 3, 2024
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Visual attention,
Decision making,
Eye tracking technology,
Consumer behavior,
Consumer choice
Related subjects:
Business and economics,
Political economics,
Economic policy,
Business management,
Management, organization, corporate governance,
Mathematics and statistics for economists,
Statistics

© 2024 Anita Peša, Marko Valčić, Ana Maria Smokrović, Izabela Laura, published by University of Maribor
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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