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Exploring the Influence of Sensory Marketing on Brand Perception Cover

Exploring the Influence of Sensory Marketing on Brand Perception

Naše gospodarstvo/Our economy
Volume 69 (2023): Issue 3 (September 2023)
By: Zoran Krupka  
Open Access
|Oct 2023

Authors

Zoran Krupka

zkrupka@net.efzg.hr

University of Zagreb, Faculty of Economics and Business, Zagreb, Croatia
DOI: https://doi.org/10.2478/ngoe-2023-0017 | Journal eISSN: 2385-8052 | Journal ISSN: 0547-3101
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Language: English
Page range: 45 - 55
Submitted on: Sep 1, 2023
Accepted on: Sep 1, 2023
Published on: Oct 4, 2023
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Brand,
Sensory marketing,
Brand perception
Related subjects:
Business and economics,
Political economics,
Economic policy,
Business management,
Management, organization, corporate governance,
Mathematics and statistics for economists,
Statistics

© 2023 Zoran Krupka, published by University of Maribor
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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