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Differentiated Customer Relationship Management – A Tool for Increasing Enterprise Competitiveness Cover

Differentiated Customer Relationship Management – A Tool for Increasing Enterprise Competitiveness

Management Systems in Production Engineering
Volume 30 (2022): Issue 2 (June 2022)
By: Helena Čierna and  Erika Sujová  
Open Access
|May 2022
DOI: https://doi.org/10.2478/mspe-2022-0020 | Journal eISSN: 2450-5781 | Journal ISSN: 2299-0461
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Language: English
Page range: 163 - 171
Submitted on: Dec 1, 2021
Accepted on: Apr 1, 2022
Published on: May 19, 2022
Published by: STE Group sp. z.o.o.
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Customer Relationship Management (CRM),
CRM mode,
enterprise competitiveness,
ethical aspects
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Engineering,
Mechanical engineering,
Production technology,
Tools and methods,
Process engineering and industrial engineering

© 2022 Helena Čierna, Erika Sujová, published by STE Group sp. z.o.o.
This work is licensed under the Creative Commons Attribution 4.0 License.

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