References
- [1] D.C. Edelman, “Branding in the digital age”, Harvard Business Review, vol. 88, no. 12, p. 62, 2010.
- [2] M. Bruhn, V. Schoenmueller, and D. B. Schäfer, “Are social media replacing traditional media in terms of brand equity creation?”, Management Research Review, vol. 35, no. 9, pp. 770-790, 2012, doi: 10.1108/01409171211255948.10.1108/01409171211255948
- [3] As Social Media Matures, Branded Communities Will Make A Comeback in 2015. (2014). Forrester.
- [4] T.R. Cosenza, M.R. Solomon, and W. Kwon, “Credibility in the blogosphere: A study of measurement and influence of wine blogs as an information source”, J. Consumer Behav., vol. 14, no. 2, pp. 71-91, 2015, doi: 10.1002/cb.1496.10.1002/cb.1496
- [5] M.T. Adjei, “Enhancing relationships with customers through online brand communities”, MIT Sloan Management Review, vol. 53, no. 4, p. 22, 2012.
- [6] A. Marmor, “Privacy in Social Media”, in The Oxford Handbook of Digital Ethics, C. Véliz and A. Marmor, Eds.: Oxford University Press, 2021.10.1093/oxfordhb/9780198857815.013.31
- [7] M. Laroche, M.R. Habibi, M.-O. Richard, and R. Sankaranarayanan, “The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty”, Computers in Human Behavior, vol. 28, no. 5, pp. 1755-1767, 2012, doi: 10.1016/j.chb.2012.04.016.10.1016/j.chb.2012.04.016
- [8] I.R. Management Association, Ed., Brand Culture and Identity: IGI Global, 2019.10.4018/978-1-5225-7116-2
- [9] L.L.E. Muinonen and A. Kumar, “Building City Brand Through Social Media”, in Brand Culture and Identity, I. R. Management Association, Ed.: IGI Global, 2019, pp. 674-694.10.4018/978-1-5225-7116-2.ch037
- [10] M. Phan, R. Thomas, and K. Heine, “Social Media and Luxury Brand Management: The Case of Burberry”, Journal of Global Fashion Marketing, vol. 2, no. 4, pp. 213-222, 2011, doi: 10.1080/20932685.2011.10593099.10.1080/20932685.2011.10593099
- [11] B. Rishi and S. Bandyopadhyay, Eds., Contemporary Issues in Social Media Marketing. 1 Edition. New York: Routledge, 2017.: Routledge, 2017.
- [12] D. Rosen, Ed., The Social Media Debate. New York: Routledge, 2022.10.4324/9781003171270
- [13] R. Rishika, A. Kumar, R. Janakiraman, and R. Bezawada, “The Effect of Customers’ Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation”, Information Systems Research, vol. 24, no. 1, pp. 108-127, 2013, doi: 10.1287/isre.1120.0460.10.1287/isre.1120.0460
- [14] A. Sadh, “Role of Brand Jealousy in Brand Communities on Social Networking Media”, IAJBM, vol. 06, no. 01, pp. 1-7, 2019, doi: 10.9756/IAJBM/V6I1/1910001.10.9756/IAJBM/V6I1/1910001
- [15] F. Simon and V. Tossan, “Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media”, Journal of Business Research, vol. 85, pp. 175-184, 2018, doi: 10.1016/j.jbusres.2017.12.050.10.1016/j.jbusres.2017.12.050
- [16] H. J. Schau, A. M. Muñiz, and E. J. Arnould, “How Brand Community Practices Create Value”, Journal of Marketing, vol. 73, no. 5, pp. 30-51, 2009, doi: 10.1509/jmkg.73.5.30.10.1509/jmkg.73.5.30
- [17] S. Nandan, “An exploration of the brand identity–brand image linkage: A communications perspective”, J Brand Manag, vol. 12, no. 4, pp. 264-278, 2005, doi: 10.1057/palgrave.bm.2540222.10.1057/palgrave.bm.2540222
- [18] S. Fournier, “Getting brand communities right”, Harvard Business Review, vol. 87, no. 4, p. 105, 2009.
- [19] S. Papathanassopoulos, “Privacy 2.0”, Social Media + Society, vol. 1, no. 1, 205630511557814, 2015, doi: 10.1177/2056305115578141.10.1177/2056305115578141
- [20] S. Singh and S. Sonnenburg, “Brand Performances in Social Media”, Journal of Interactive Marketing, vol. 26, no. 4, pp. 189-197, 2012, doi: 10.1016/j.intmar.2012.04.001.10.1016/j.intmar.2012.04.001
- [21] L. de Vries, S. Gensler, and P.S. Leeflang, “Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing”, Journal of Interactive Marketing, vol. 26, no. 2, pp. 83-91, 2012, doi: 10.1016/j.intmar.2012.01.003.10.1016/j.intmar.2012.01.003
- [22] S.M. West, “Social Media as Social Infrastructures”, in The Social Media Debate, D. Rosen, Ed., New York: Routledge, 2022, pp. 5-19.10.4324/9781003171270-2
- [23] J. Żywiołek, J. Rosak-Szyrocka, and B. Jereb, “Barriers to Knowledge Sharing in the Field of Information Security”, Management Systems in Production Engineering, vol. 29, no. 2, pp. 114-119, 2021, doi: 10.2478/mspe-2021-0015.10.2478/mspe-2021-0015
- [24] D. Godes et al., “The Firm’s Management of Social Interactions”, Market Lett, vol. 16, 3-4, pp. 415-428, 2005, doi: 10.1007/s11002-005-5902-4.10.1007/s11002-005-5902-4
- [25] S.K. N, S.K, and D.K, “On Privacy and Security in Social Media – A Comprehensive Study”, Procedia Computer Science, vol. 78, pp. 114-119, 2016, doi: 10.1016/j.procs.2016.02.019.10.1016/j.procs.2016.02.019
- [26] S. Narayanan and A. Richa, “Privacy and information trading on social media applications”, in Contemporary Issues in Social Media Marketing, B. Rishi and S. Bandyopadhyay, Eds., 1 Edition. New York: Routledge, 2017.: Routledge, 2017, pp. 308-319.
- [27] K. L. Keller and D. R. Lehmann, “Brands and Branding: Research Findings and Future Priorities”, Marketing Science, vol. 25, no. 6, pp. 740-759, 2006, doi: 10.1287/mksc.1050.0153.10.1287/mksc.1050.0153
- [28] H. Fussell Sisco and T. McCorkindale, “Communicating pink”: an analysis of the communication strategies, transparency, and credibility of breast cancer social media sites”, Int. J. Nonprofit Volunt. Sect. Mark., vol. 18, no. 4, pp. 287-301, 2013, doi: 10.1002/nvsm.1474.10.1002/nvsm.1474
- [29] N. Ind, O. Iglesias, and M. Schultz, “Building Brands Together: Emergence and Outcomes of Co-Creation”, California Management Review, vol. 55, no. 3, pp. 5-26, 2013, doi: 10.1525/cmr.2013.55.3.5.10.1525/cmr.2013.55.3.5
- [30] M.Z. Iqbal, “Unhiding the Effect of Social Media Marketing Activities & Benefits and Brand Experience on Consumer Based Brand Equity”, IJSSE, vol. 2, no. 1, 2021, doi: 10.46745/ilma.ijsse.2021.02.01.03.10.46745/ilma.ijsse.2021.02.01.03
- [31] A. Seetharaman, Azlan Bin Mohd Nadzir, Zainal, and S. Gunalan, “A conceptual study on brand valuation”, Journal of Product & Brand Management, vol. 10, no. 4, pp. 243-256, 2001, doi: 10.1108/EUM0000000005674.10.1108/EUM0000000005674
- [32] J. Żywiołek, J. Rosak-Szyrocka, and M. Mrowiec, “Knowledge Management in Households about Energy Saving as Part of the Awareness of Sustainable Development”, Energies, vol. 14, no. 24, p. 8207, 2021, doi: 10.3390/en14248207.10.3390/en14248207
- [33] T. Sakaki, M. Okazaki, and Y. Matsuo, “Earthquake shakes Twitter users”, in 2010.10.1145/1772690.1772777
- [34] N. Park, K.F. Kee, and S. Valenzuela, “Being immersed in social networking environment: Facebook groups, uses and gratifications, and social outcomes”, CyberPsychology & Behavior, vol. 12, no. 6, pp. 729-733, 2009, doi: 10.1089/cpb.2009.0003.10.1089/cpb.2009.000319619037
- [35] M. Trusov, R.E. Bucklin, and K. Pauwels, “Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site”, Journal of Marketing, vol. 73, no. 5, pp. 90-102, 2009, doi: 10.1509/jmkg.73.5.90.10.1509/jmkg.73.5.90
- [36] J. Westwood, Ed., Social Media in Social Work Practice. 1 Oliver’s Yard, 55 City Road London EC1Y 1SP: SAGE Publications, Inc, 2019.10.4135/9781529714555
- [37] M. Zimdars, “Mis/Disinformation and Social Media”, in The Social Media Debate, D. Rosen, Ed., New York: Routledge, 2022, pp. 120-136.10.4324/9781003171270-8
- [38] S.L. Vargo and R.F. Lusch, “Evolving to a New Dominant Logic for Marketing”, Journal of Marketing, vol. 68, no. 1, pp. 1-17, 2004, doi: 10.1509/jmkg.68.1.1.24036.10.1509/jmkg.68.1.1.24036
- [39] M. E. Zaglia, “Brand communities embedded in social networks”, Journal of Business Research, vol. 66, 2-2, pp. 216-223, 2013, doi: 10.1016/j.jbusres.2012.07.015.10.1016/j.jbusres.2012.07.015361760223564989
- [40] Social Media Security: Elsevier, 2014.
- [41] S. Aral, C. Dellarocas, and D. Godes, “Introduction to the Special Issue – Social Media and Business Transformation: A Framework for Research”, Information Systems Research, vol. 24, no. 1, pp. 3-13, 2013, doi: 10.1287/isre.1120.0470.10.1287/isre.1120.0470
- [42] B.D. Carlson, T.A. Suter, and T.J. Brown, “Social versus psychological brand community: The role of psychological sense of brand community”, Journal of Business Research, vol. 61, no. 4, pp. 284-291, 2008, doi: 10.1016/j.jbusres.2007.06.022.10.1016/j.jbusres.2007.06.022
- [43] “The Role of Social Media to Gain Social Security among Citizens in Sulaimani City”, JALHSS, vol. 38, pp. 77-101, 2019, doi: 10.33193/JALHSS.38.5.10.33193/JALHSS.38.5
- [44] Knowledge Management, Trust and Communication in the Era of Social Media: MDPI, 2020.
- [45] P. Borzymek and M. Sydow, Trust and Distrust Prediction in Social Network with Combined Graphical and Review-Based Attributes, Agent and Multi-Agent Systems: Technologies and Applications: Springer Berlin Heidelberg, vol. 6070.
- [46] C. Au Yeung and T. Iwata, “Strength of social influence in trust networks in product review sites”, in 2011.10.1145/1935826.1935899
- [47] P. Agrawal, Proceedings of the Twenty-ird International Joint Conference on Artificial Intelligence, 2013.
- [48] Boshrooyeh, “PPAD: Privacy preserving group-based advertising in online social networks”, p. 1, 2018.10.23919/IFIPNetworking.2018.8696817
- [49] S.T. Boshrooyeh, A. Küpçü, and Ö. Özkasap, “Privado”, ACM Trans. Priv. Secur., vol. 23, no. 3, pp. 1-36, 2020, doi: 10.1145/3386154.10.1145/3386154
- [50] J. Leskovec, D. Huttenlocher, and J. Kleinberg, “Predicting positive and negative links in online social networks”, in 2010.10.1145/1772690.1772756
- [51] R.N. Lichtenwalter, J.T. Lussier, and N.V. Chawla, “New perspectives and methods in link prediction”, in 2010.10.1145/1835804.1835837
- [52] D. Marquardt, B. Filipczyk, J. Gołuchowski, and J. Paliszkiewicz, “Building Public Trust in Social Media”, in Managing Public Trust, B. Kożuch, S. J. Magala, and J. Paliszkiewicz, Eds., Cham: Springer International Publishing, 2018, pp. 135-152.10.1007/978-3-319-70485-2_9
- [53] Cohen, “Early detection of spamming accounts in large-Scale service provider networks”, Knowledge-Based Systems, 2017.10.1016/j.knosys.2017.11.040
- [54] C. Castillo, M. Mendoza, and B. Poblete, “Information credibility on twitter”, in 2011.10.1145/1963405.1963500
- [55] G. Cai, J. Tang, and Y. Wen, Trust Prediction with Temporal Dynamics, Web-Age Information Management: Springer International Publishing, vol. 8485.
- [56] Das, “Anonymizing weighted social network graphs”, p. 904, 2010.10.1109/ICDE.2010.5447915
- [57] M. de Cock and P.P. Da Silva, A Many Valued Representation and Propagation of Trust and Distrust, Fuzzy Logic and Applications: Springer Berlin Heidelberg, vol. 3849.
- [58] R.I.M. Dunbar, “Do online social media cut through the constraints that limit the size of offline social networks?”, Royal Society Open Science, vol. 3, no. 1, p. 150292, 2016, doi: 10.1098/rsos.150292.10.1098/rsos.150292473691826909163
- [59] C.-J. Hsieh, K.-Y. Chiang, and I. S. Dhillon, “Low rank modeling of signed networks”, in 2012.10.1145/2339530.2339612
- [60] Hirschprung, “Analyzing and optimizing access control choice architectures in online social networks”, ACM Transactions on Intelligent Systems and Technology (TIST), vol. 8, no. 4, p. 57, 2017.10.1145/3046676
- [61] Gudes, “An Information-Flow Control Model for Online Social Networks Based on User-Attribute Credibility and Connection-Strength Factors”, p. 55, 2018.10.1007/978-3-319-94147-9_5
- [62] G.V. Johar, “How to save your brand in the face of crisis”, Image, 2012.
- [63] R. Forsati, M. Mahdavi, M. Shamsfard, and M. Sarwat, “Matrix Factorization with Explicit Trust and Distrust Side Information for Improved Social Recommendation”, ACM Trans. Inf. Syst., vol. 32, no. 4, pp. 1-38, 2014, doi: 10.1145/2641564.10.1145/2641564
- [64] I. Kayes and A. Iamnitchi, “Privacy and security in online social networks: A survey”, Online Social Networks and Media, 3-4, pp. 1-21, 2017, doi: 10.1016/j.osnem.2017.09.001.10.1016/j.osnem.2017.09.001
- [65] C. E. Kampf, “Connecting Corporate and Consumer Social Responsibility Through Social Media Activism”, Social Media + Society, vol. 4, no. 1, 205630511774635, 2018, doi: 10.1177/2056305117746357.10.1177/2056305117746357
- [66] I. Khajuria “Social Media Marketing in Creating Brand Awareness and Brand Trust”, Manthan, no. 1, 2019, doi: 10.17492/manthan.spl19.1.10.17492/manthan.spl19.1
- [67] Kumar, “Relationship Strength Based Access Control in Online Social Networks”, p. 197, 2016.10.1007/978-3-319-30927-9_20
- [68] K.M. Khan and Q. Malluhi, “Establishing Trust in Cloud Computing”, IT Prof., vol. 12, no. 5, pp. 20-27, 2010, doi: 10.1109/MITP.2010.128.10.1109/MITP.2010.128
- [69] A.C. Squicciarini, F. Paci, and S. Sundareswaran, “PriMa: a comprehensive approach to privacy protection in social network sites”, Ann. Telecommun., vol. 69, 1-2, pp. 21-36, 2014, doi: 10.1007/s12243-013-0371-x.10.1007/s12243-013-0371-x
- [70] A. Mukherjee, B. Liu, J. Wang, N. Glance, and N. Jindal, “Detecting group review spam”, in 2011.10.1145/1963192.1963240
- [71] Misra, “IMPROVE-Identifying Minimal PROfile VEctors for similarity-based access control”, p. 868, 2016.10.1109/TrustCom.2016.0150
- [72] A. Mishra and A. Bhattacharya, “Finding the bias and prestige of nodes in networks based on trust scores”, in 2011.10.1145/1963405.1963485
- [73] Milo, “Boosting SimRank with Semantics”, p. 1, 2019.
- [74] G. Misra and J. M. Such, “How Socially Aware Are Social Media Privacy Controls?”, Computer, vol. 49, no. 3, pp. 96-99, 2016, doi: 10.1109/MC.2016.83.10.1109/MC.2016.83
- [75] A. Squicciarini, S. Karumanchi, D. Lin, and N. DeSisto, “Identifying hidden social circles for advanced privacy configuration”, Computers & Security, vol. 41, pp. 40-51, 2014, doi: 10.1016/j.cose.2013.07.007.10.1016/j.cose.2013.07.007
- [76] H. Rahman and M. Ebrahimi, Eds., Information Manipulation and Its Impact Across All Industries: IGI Global, 2022.10.4018/978-1-7998-8235-0
- [77] A. Oxley, “Security threats to social media technologies”, in Security Risks in Social Media Technologies: Elsevier, 2013, pp. 89-115.10.1016/B978-1-84334-714-9.50003-6
- [78] J. Tang, Y. Chang, and H. Liu, “Mining social media with social theories”, SIGKDD Explor. Newsl., vol. 15, no. 2, pp. 20-29, 2014, doi: 10.1145/2641190.2641195.10.1145/2641190.2641195
- [79] Taheri-Boshrooyeh, “Security and privacy of distributed online social networks”, p. 112, 2015.10.1109/ICDCSW.2015.30
- [80] H. Tennakoon, “Information Security and Privacy in Social Media”, in Advances in Social Networking and Online Communities, Information Manipulation and Its Impact Across All Industries, H. Rahman and M. Ebrahimi, Eds.: IGI Global, 2022, pp. 73-101.
- [81] J. Tang, X. Hu, and H. Liu, “Social recommendation: a review”, Social Network Analysis and Mining, vol. 3, no. 4, pp. 1113-1133, 2013, doi: 10.1007/s13278-013-0141-9.10.1007/s13278-013-0141-9
- [82] N. Voloch, N. Gal-Oz, and E. Gudes, “A Trust based Privacy Providing Model for Online Social Networks”, Online Social Networks and Media, vol. 24, p. 100138, 2021, doi: 10.1016/j.osnem.2021.100138.10.1016/j.osnem.2021.100138
- [83] Yu, “My friend leaks my privacy: Modeling and analyzing privacy in social networks”, p. 93, 2018.10.1145/3205977.3205981
- [84] M. Yarchi, “Security issues as mirrored in the digital social media”, in Routledge Handbook on Israeli Security, S. A. Cohen and A. Klieman, Eds., Milton Park, Abingdon, Oxon, New York, NY: Routledge, 2019.: Routledge, 2018, pp. 65-75.
- [85] Voloch, “An MST-based information flow model for security in Online Social Networks”, 2019.10.1109/ICUFN.2019.8806160